Specialist Marketing

Birlasoft · IT Services & Consulting

Area(s) of responsibility

Location Pune, Delhi NCR

Job Description

The BU Marketing Leader will be aligned with one or more business unit s / service lines/ practices and responsible for building and

executing the marketing strategy and plan in concert with Business Marketing Head, regional teams , and business teams .

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listen er and

building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among

targeted customers and partners for services that are market - ready and will be responsible for every facet of preparing and

packaging new services for the market. Reports to the Head of Business Marketing .

Build and ex ecute m arketing strategy and p lan for one or more b usiness u nit /s

Execute multi - touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline

Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all

propositions

Execute the content marketing plan as per the editorial calendar developed for the BU /Practice

Work directly with practice /Verticals to develop case studies, press releases, testimonials, content marketing assets

Create content working with writing agencies, and working with SME’s

Custodian of web and social media content for all matters related to the practice/BU

Plan and execute effective and measurable omni - channel marketing campaigns

Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM,

Paid social

Create deal pipeline and focus on business development by working closely with inside sales.

Work with analyst team to manage influencer reach - out, covering BU analysts, advisory firms

Work with relevant OEMs/ Alliances for joint GTM activities

Academic/Professional qualification:

MBA or equivalent BU experience

Required experience and skills:

1-3 years marketing experience

Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals

Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online &

traditional

Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.

Ability to think strategically both from marketing and organizational perspective

Ability to effectively collaborate with top and mid - tier leadership

Meticulous with detail and analytics

Experience in planning and executing virtual events /webinars

Flair for content marketing

Ability to travel if needed

Excellent written and oral communications skills

Ability to work independently and collaboratively