SFMC Marketing cloud
Infosys · IT Services & Consulting
- Bangalore, India
- On-site
- Posted today
- Marketing & Communications
About the job
Seeking an experienced SalesForce Marketing Cloud Professional. The resource will be responsible for requirements analysis, solution design, development, testing, deployment, and optimization of SalesForce Marketing Cloud implementations
Responsibilities
Design, build, test, and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio)
Create audience segments, manage Data Extensions, perform data imports/exports, and ensure data quality for personalized marketing communications
Configure and implement Salesforce Personalization (MCP) use cases to deliver real-time, individualized customer experiences across Web, Mobile channels
Develop and optimize customer journeys using behavioral data and real-time personalization capabilities from Salesforce Personalization (MCP)
Perform Sitemap implementation and updates in Salesforce Personalization (MCP) to track customer interactions, capture behavioral events, and support personalized experiences across digital touchpoints
Create and manage audience segmentation, Data Extensions, Data models, and complex data transformations using SQL for campaign targeting and reporting
Develop dynamic and personalized email content using AMPscript, including data retrieval, conditional logic, content personalization, and triggered communications
Build custom solutions and integrations using Server-Side JavaScript (SSJS) to automate marketing processes and support advanced business requirements
Perform troubleshooting, testing, and release validation activities.
Analyze adoption metrics and recommend continuous improvements.
Create documentation and support knowledge transfer sessions.
Collaborate with business stakeholders, application teams, and project managers.
Participate in solution design discussions and effort estimations.
Technical requirements
Mandatory Skills
Minimum 3 years of hands-on experience with SalesForce Marketing Cloud.
Strong knowledge of SQL, Server-Side JavaScript (SSJS).
Understanding of user adoption, user guidance, and digital transformation concepts.
Strong communication and stakeholder management skills.
Experience working in Agile projects.
Preferred Skills
Experience with Salesforce, ServiceNow, JIRA, Confluence, or similar enterprise applications.
Experience with adoption analytics and reporting.
Understanding of change management and digital adoption best practices.
Additional responsibilities
Certifications
Salesforce Certified Marketing Cloud Engagement Specialist
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Engagement Consultant
Salesforce Certified Marketing Cloud Engagement Developer
Educational requirements
Bachelor of Engineering,Bachelor Of Technology
Preferred skills
Technology->Digital Commerce Platforms->Salesforce B2B Commerce Cloud
Experience: 3-5 years