Content Strategist - Crafto [Hindi]
Primetrace Technologies · Software & Internet
- Bangalore, India
- On-site
- Posted today
- Marketing & Communications
About the job
Experience: 2 - 4 yrs
Job Title: Content Strategist
Location: Bangalore
Experience Level: 2-5 Years
Job Type: Full-time
🏢 About Crafto:
Crafto is India’s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we’re building a performance marketing engine fueled by the most viral, relatable video content.
🎯 Role Summary:
We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.
📌 Key Responsibilities:
Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar
Ensure all videos are copyright-safe or minimally branded for ad usage.
Stay updated on viral trends, hooks, and cultural moments that can be turned into status videos.
Organize sourced content with clear labeling (category, emotion, source, etc.)
Collaborate with the marketing team to understand which videos are performing best and refine future sourcing .
✅ What We're Looking For:
Strong eye for emotionally powerful or viral content
Awareness of Indian tier 2, 3 audience’s status consumption habits
Good sourcing skills across Instagram Reels, YouTube Shorts, Moj, Josh, etc.
Organized and consistent – can deliver daily without drop in quality
Bonus: Understanding of AD creatives or P erformance Marketing