Trade Ambassador - North

Bacardi · Consumer Goods (FMCG)

Mumbai
On-site
Posted today
Apply by 14 Oct
Retail & Hospitality

About the job

TRADE AMBASSADOR – NORTH INDIA

WE ARE LOOKING FOR

A highly credible bartender, mixologist, or spirits professional with a recognized trajectory across India’s leading cocktail bars, premium hotel bars, or the wider beverage industry, with strong experience in mixology within the NCR bartending scene, and exposure at both national and international level.

The ideal candidate will bring strong technical expertise in mixology, a well-established network across the premium on-trade, and the credibility to influence leading bartenders, bar owners, beverage professionals, and industry opinion leaders across NCR

They should be confident delivering engaging trainings, masterclasses, guest shifts, bar tours, and advocacy experiences that inspire, educate, and build long-term brand advocacy.

YOUR OPPORTUNITY

Play a critical role in taking our great portfolio of brands to the next level by building brand awareness and strengthening advocacy across NCR.

You will be responsible for building meaningful relationships with key trade stakeholders, developing advocacy opportunities, and bringing our brands to life through trainings, masterclasses, guest shifts, bar tours, and other impactful experiences.

ABOUT YOU

As Trade Ambassador, you will be the visible image of our brands across North, representing our portfolio through consumers, trade partners, industry stakeholders, and digital channels.

You will work closely with the Brand Marketing and Sales teams to spread the brand message and develop long-lasting relationships with consumers, on-trade personnel, bar owners, beverage managers, and distributor partners.

With a solid understanding of bar business operations and strong credibility within the North India bartending communities, you will coach the trade on ways of winning and inspire mixologists through your knowledge, passion, and personality.

RESPONSIBILITIES

Represent our portfolio at key trade events, industry platforms, and brand programs across North.

Develop strong relationships with key stakeholders in the Top On-Trade channel, including bartenders, mixologists, bar owners, beverage managers, and hotel teams.

Execute Portfolio Trainings, Masterclasses, Guest Shifts, Bar Tours, and advocacy sessions in coordination with local Sales and Marketing teams.

Identify and build relationships with influential bartenders and emerging talent across North India.

Drive Availability, Visibility, and Quality of our portfolio within key accounts.

Work closely with Sales to build awareness and help drive the Premium and Incubation Portfolio across priority accounts.

Represent the brands at relevant national and international industry platforms when required.

Travel regularly within North India to remain closely connected to trade partners and stakeholders.

Bring insights from the local bartending community back to the wider Marketing and Sales organisation.

Identify new venues, trends, talent, and opportunities that can help our brands win in the market.

SKILLS – THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Experience in nationally recognised top mixology accounts, usually as a mixologist or bartender.

Strong experience within the North India cocktail and bartending scene.

Strong communication, presentation, and influencing skills.

Wide network of strong industry relationships across North India.

Strong understanding of bar business operations.

Proven ability to deliver engaging trainings and masterclasses.

Self-organisation and ability to manage a geographically diverse role.

Experience in the Spirits and/or Beverages industry is highly valuable.

National and international industry exposure is an advantage.

PERSONAL QUALITIES

CONFIDENT & CREDIBLE

You have the presence and credibility to represent our brands confidently in front of leading bartenders, bar owners, industry professionals, and consumers.

PASSIONATE

You are deeply passionate about cocktails, spirits, hospitality, and the bartending community, with the ability to transfer that passion to others.

CONNECTED

You have a strong network across North India and naturally build meaningful, long-lasting relationships with the trade.

ENTREPRENEURIAL

You are constantly looking for new opportunities, talent, venues, partnerships, and ways to make our brands relevant and exciting.

CURIOUS

You are passionate about discovering new trends, techniques, cultures, and ideas within the global cocktail and hospitality landscape.

PEOPLE AGILITY

You understand how to connect with different people and can build trust and influence across bartenders, bar owners, sales teams, distributors, and other stakeholders.

LEADERSHIP AGILITY

At Bacardi, we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs — Fearless, Family, Founder — to the next level.

BELONGING

You create an environment where people feel appreciated for who they are, what they do, and who they can become.

SELF-AWARENESS

You understand your own strengths and weaknesses and recognise the impact you have on those around you.

PEOPLE AGILITY

You build strong relationships, navigate different personalities and situations, and bring people together to achieve shared goals.

RESULTS AGILITY

You consistently deliver results by inspiring others, taking ownership, and turning ideas into impactful execution.

MENTAL AGILITY

You think critically and strategically, make fresh connections, and bring creativity to complex challenges.

CHANGE AGILITY

You are naturally curious, willing to experiment, learn from experience, and adapt quickly to a constantly evolving industry.

LEADERSHIP AGILITY

You lead through influence, credibility, and passion — inspiring the bartending community across North India to learn, engage with, and advocate for our brands.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Apply on Bacardi