SEO / AEO Executive

SEO • Conduct keyword research and competitor analysis to identify SEO opportunities across product and category pages. • Execute on-page SEO: meta titles/descriptions, headers, internal linking, image alt-text, and content optimization. • Support technical SEO audits — site speed, crawl ability, indexing, structured data/schema markup, mobile-friendliness. • Build and execute link-building/outreach strategies to earn quality backlinks. • Track rankings, organic traffic, and conversions using Google Search Console, GA4, and SEO tools (SEMrush/Uber suggest). • Optimize blog and landing page content in collaboration with the content team for target keywords. AEO (Answer Engine Optimization) • Structure website and content (FAQs, schema, concise answer blocks) to improve visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini). • Monitor how One touch/Coalesce content is being cited (or missed) in AI search results and identify content gaps. • Implement structured data (FAQ schema, HowTo schema, Product schema) to improve machine-readability of content. Stay updated on evolving AEO/AI-search best practices and test new optimization approaches. Requirements • 0–1 years of experience in SEO/AEO — internship experience is fully acceptable for this role. • Basic understanding of on-page, off-page, and technical SEO fundamentals. • Familiarity with Google Search Console, Google Analytics (GA4), and at least one SEO tool (SEMrush, Uber suggest, or similar). • Basic understanding of schema markup/structured data (or willingness to learn quickly). • Curiosity and awareness of how AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews) surface content — genuine interest in this emerging field. • Good written communication skills for content optimization and reporting. • Analytical mindset with attention to detail.