•Develop and execute growth marketing plans aligned with business, revenue and marketing priorities.
•Identify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences.
•Translate business objectives into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes.
•Use customer, market, competitive and performance insights to identify and prioritise growth opportunities.
Digital Marketing
•Develop and execute digital marketing strategies across paid, owned and earned channels .
•Plan and optimise campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms .
•Work with internal teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation.
•Improve digital customer journeys and conversion paths across campaign landing pages and web experiences.
•Apply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement.
•Monitor digital performance and optimise channel mix and investment based on effectiveness and business outcomes.
•Stay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology.
Social Media Marketing
•Develop and execute the social media strategy in support of brand, thought leadership, engagement and business objectives.
•Plan and manage organic and paid social media campaigns , with particular focus on channels relevant to priority audiences.
•Build social content and campaign calendars in partnership with content, communications, business and agency teams.
•Translate business priorities, research, insights and thought leadership into engaging social-first content and campaigns.
•Use audience targeting and platform capabilities to extend reach and improve campaign effectiveness.
•Monitor social media performance, audience engagement and campaign results and use insights to continuously optimise activity.
•Work with relevant stakeholders to ensure social activity is consistent with brand, communications and governance requirements.
Campaign Development & Demand Generation
•Plan and execute integrated, multi-channel campaigns spanning digital, social, content, email, events and other relevant touchpoints.
•Develop campaign strategies covering segmentation, targeting, proposition, messaging, content, channel mix, activation and measurement.
•Develop programmes that support demand generation and progression through the marketing and sales funnel.
•Partner closely with sales and business teams to align campaigns with priority segments, propositions and commercial opportunities.
•Coordinate internal teams, agencies and specialist partners to deliver campaigns efficiently and to a high standard.
Performance, Analytics & Optimisation
•Establish clear KPIs and measurement frameworks across campaigns and digital channels.
•Track metrics across the funnel, including reach, engagement, traffic, leads, conversion and other relevant business outcomes .
•Analyse campaign, channel and audience performance to identify optimisation opportunities.
•Design and run structured experiments across audiences, creative, messaging, channels and customer journeys.
•Translate data into actionable recommendations for marketing strategy, campaign optimisation and investment decisions.
•Build a strong test-and-learn approach and scale activities that demonstrate measurable impact.
Customer & Market Insights
•Develop a strong understanding of target customers, their needs, behaviours and decision journeys.
•Use quantitative and qualitative insights to inform segmentation, targeting, propositions, content and campaign strategy.
•Monitor relevant market, category, customer and competitor developments and translate them into actionable marketing opportunities.
Stakeholder & Agency Management
•Work closely with business, sales, product, communications, content, analytics and other marketing teams to deliver integrated programmes.
•Build strong relationships with senior stakeholders and provide clear recommendations based on marketing and performance insights.
•Manage digital, media, creative and other agency relationships where required, ensuring quality, efficiency and accountability.
•Guide and support junior colleagues and help strengthen digital and growth marketing capability across the team.
