Senior Campaign Manager

Qualys · Software & Internet

Pune
On-site
Posted 13 days ago
Marketing & Communications

About the job

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

The Campaign Manager owns the organization, execution, and delivery of demand generation campaigns for both prospect and customer accounts. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio. Campaign Managers will be responsible for implementing integrated marketing programs that engages customers and prospects, delivers new opportunities, and accelerates pipeline . The ideal candidate will have prior integrated marketing experience, strong analytical and communication skills, understanding of paid media platforms , and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.

Responsibilities:

Plan, execute, manage, and optimize managed service and self-service campaigns

Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

Defining metrics and measuring success of campaigns using internal analytics

Demonstrate diligence, attention to detail and adherence to best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]

Maintain and organize campaign-specific materials in team's shared document repository

Closely align with sales teams and GTM priorities

Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Develop, grow, and maintain relationships with internal teams

Partner with P roduct and P roduct M arketing teams to ensure accurate campaign messaging

Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing and performance

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation

Project management deadlines and deliverables among internal and external stakeholders

Provide regular insights detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation and messaging

Troubleshoot issues on all pre-production and live campaigns

Provide detailed campaign wrap up reports

Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

Qualifications:

Four-year college degree

Must have 8 + years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations

Understanding of traditional and interactive media planning elements

Proficiency in Microsoft Office solutions

Strong analytical thinking and mathematical skills

Excellent communication and writing skills

Strong project management skills

Ability to advise stakeholders on best practices and areas of opportunity

Excited by a fast-paced and rapidly changing environment

Experience using Marketo and Salesforce is preferred

Apply on Qualys