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Sales Development Representative (SDR) - US

SCREEN MAGIC MOBILE MEDIA · Software & Internet

  • Bengaluru, Karnataka , India
  • On-site
  • Posted 20 days ago
  • Sales & Business Development

About the job

Experience: 2-4 Years

Sales Development Representative (SDR) - US

Job Overview

We are looking for a driven and results-oriented Sales Development Representative (SDR) to drive outbound pipeline generation for our US market. In this role, you will be responsible for identifying target accounts, engaging decision-makers through cold calling, email, LinkedIn, and other outbound channels, qualifying prospects, and scheduling meetings for the Account Executive team. You will play a key role in building a strong sales pipeline and contributing directly to revenue growth.

Technical / Functional Competencies

Essential

2+ years of experience in B2B SaaS outbound sales development.
Proven experience prospecting and generating pipeline for the US market.
Strong cold calling, email prospecting, and LinkedIn outreach skills.
Experience working with Salesforce CRM.
Hands-on experience with sales engagement tools such as Apollo, Outreach, or Salesloft.
Ability to identify key decision-makers and build targeted prospect lists.
Excellent communication, presentation, and objection-handling skills.
Strong account research and personalization capabilities.
Experience working with SMB and Mid-Market customers.
Self-motivated with the ability to consistently achieve sales targets.

Desired

Experience using HubSpot or other marketing automation platforms.
Exposure to account-based prospecting (ABM).
Familiarity with qualification frameworks such as BANT, MEDDICC, or SPICED.
Experience supporting event-driven outbound campaigns and webinar follow-ups.
Knowledge of AI-powered sales tools and prospecting automation.

Key Responsibilities

Outbound Prospecting

Generate qualified sales opportunities through outbound prospecting.
Execute high-volume, multi-channel outreach including cold calls, emails, LinkedIn, and other digital channels.
Research target accounts and identify key stakeholders and decision-makers.
Build and maintain a healthy pipeline of qualified prospects.

Lead Qualification

Engage prospects to understand their business needs and qualify opportunities.
Schedule qualified meetings for the Account Executive team.
Ensure smooth handoff of qualified opportunities while maintaining complete prospect context.

CRM & Pipeline Management

Maintain accurate records of prospect interactions and sales activities in Salesforce.
Track outreach performance, meetings booked, and pipeline contribution.
Ensure timely follow-up with prospects and maintain CRM hygiene.

Collaboration

Partner with Account Executives to align on target accounts and outreach strategies.
Work closely with Marketing on outbound campaigns and messaging.
Share customer insights and market feedback to improve sales strategies.

Continuous Improvement

Refine outreach messaging based on prospect feedback and campaign performance.
Stay updated on industry trends, competitors, and customer pain points.
Contribute ideas to improve prospecting processes and conversion rates.

Key Result Areas (KRAs) & Metrics

Qualified meetings booked per month.
Outbound pipeline generated.
Cold call, email, and LinkedIn activity against monthly targets.
Outreach-to-meeting conversion rate.
Meeting-to-opportunity conversion rate.
Pipeline contribution attributed in CRM.
CRM data accuracy and hygiene.
Consistent achievement of monthly SDR targets.

Preferred Qualifications

Bachelor's degree in Business, Marketing, or a related field.
Experience selling into the US market.
Strong verbal and written communication skills.
Coachable, proactive, and passionate about building a career in SaaS sales.