Manager-Marketing
Larsen & Toubro (L&T) · Construction & Real Estate
- Mumbai, Maharashtra, India
- On-site
- Posted 4 days ago
- Marketing & Communications
About the job
Key purpose of the job: This position is responsible for strategizing, conceptualizing, planning, managing, coordinating and executing all marketing communication programs across defined geographies. To Build the brand & enhance the imagery for the company through marketing activities. Marketing of the projects so as to generate maximum revenue for the company.
Key Accountabilities
Marketing of projects PAN India
Brand building for individual project/Projects brands
Public relation so as to get positive publicity for the company
Help sales team to achieve their goals by generating required valid leads.
Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land
Strategic
Marketing Plan for the Corporate Brand & Individual Projects.
Media selection & planning to increase the project/ Brand reach among the target segment.
To build up brand equity by doing various marketing activities.
Public Relation strategy for corporate/ Project.
Operational
Conduct market research to understand customer requirements within various micro-markets
Develop and implement targeted marketing plans and strategies
Plan, manage and execute various marketing, advertising, events, promotions and PR activities
Monitor, review, measure and report the effectiveness of all marketing communication activities
Determine and manage the marketing budget with focus on cost and quality
Deliver marketing collaterals, with focus on timely delivery of content and quality within budget
Create innovative and powerful marketing strategies and presentations
Liaise with print / outdoor for branding and advertising
Collaborate with the sales function to understand specific targets and requirements
Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices
Internal & External Interactions
Internal: All Stakeholders – Sales, Business Development, Engineering, Planning & Designing
External: Creative Agency, Media Planning Agency, Public Relation Agency, Digital Agency, Event Management Agency, BTL Agencies, Architects, Interior Designers.,
Education & Experience Requirement:
MBA Marketing with 2-5 Years of experience
Should have Branding & Marketing experience in Real Estate Industry