Lead Engineer - R01571703
Brillio · IT Services & Consulting
- Bangalore, Karnataka, India
- On-site
- Posted 5 days ago
- Software Engineering
- Contingent Worker
About the job
Lead Engineer
Job requirements
Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________ Major ResponsibilitiesCampaign Execution
Build and deploy email campaigns with proper segmentation, QA, and activation workflows
Maintain and expand multi-step nurture/triggered campaign frameworks
Execute A/B tests (variants, audience sampling, statistical significance)
Manage landing page + form creation, publishing, and validation
Program Setup & Activation
Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
Execute content syndication (API integrations, manual uploads)
Own standardized event programs (regional, webinar, virtual, in-person)
Configure audience segmentation using smart lists, filters, and manual exclusions
Data & Operations
Validate, normalize, and process MQL and non-MQL data uploads
Maintain data quality standards and hygiene protocols
Document and audit program performance and lead flows
Third-Party Integrations
Adapt and execute email programs across third-party platforms
Manage API-driven syncs and manual data exchanges
________________________________________ Required Skills
3+ years Marketo platform experience (or equivalent marketing automation)
Proficiency in segmentation, lead scoring, and workflow design
Strong Excel/SQL for data validation
Campaign management and QA mindset
Nice-to-Have
Marketo Certified Expert (MCE)
Experience with Salesforce/CRM integration
HTML email literacy
Event management platform experience
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