External Job Description
Job Purpose
The position is that of frontline technical personnel who would primarily be responsible for supporting the sale of waterproofing products in defined geography by providing products trainings and briefings for all stakeholders, ensuring quality during application process and handling complaints thereby, assisting in achieving overall business objectives
Business objective
•Provide assistance to frontline sales workforce in Retail by means of creating awareness on water proofing product features and selling points
•Assist sales team in handling customer complaints, product warranty queries related to assigned range of Products Product Training
•Identify and train painting applicators as well as non-painting applicators like
Masons, Civil Contractors etc. on practical application of waterproofing products at regular intervals
•Maintain and update training records of trained applicators in the portal and measure the impact of the training through lead conversions
•Brief frontend sales team in Retail, Projects and Services on the range of waterproofing products and its technical specifications Contractor Management
•Identify set of key waterproofing contractors of the Region and prepare a plan to engage the contractors by means product trainings and activations
•Provide support on-site support to top waterproofing contractors to build their confidence on products usage on their sites
•Showcase the strength of APL products vis-à-vis other offerings in the market during stakeholder meets and events
•Ensure participation of contractors in schemes floated around various products
Market Intelligence
•Provide assistance to Marketing function and Research and Technology function in conducting product trials and building inferences on APL product strength visà-vis products in the market
•Devise ways in which these product strengths can be communicated to the consumers and influencers
