Digital Marketing Executive
Techdome · IT Services & Consulting
- Hyderabad, India; Indore, India
- On-site
- Posted today
- Marketing & Communications
About the job
Experience: 2+ years
About the Role
We’re hiring a Digital Marketing Executive who is analytical, proactive, and driven by measurable results. You’ll manage our digital presence end to end, from paid campaigns and SEO to analytics, lead generation, and marketing automation, with a clear focus on customer acquisition and ROI. You’ll also use AI tools to work faster and smarter.
Key Responsibilities
Performance Marketing
Plan, run, and optimize campaigns on Google, Meta, LinkedIn, YouTube, and display networks, and ChatGPT Ads where available.
Manage budgets, targeting, remarketing, creatives, conversion tracking, and A/B tests.
Track and improve CPC, CPL, CPA, CAC, ROAS, and CVR.
SEO and Organic Growth
Execute technical, on-page, and off-page SEO.
Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.
Monitor rankings, organic traffic, indexing, Core Web Vitals, and conversions.
Analytics and Reporting
Manage GA4, GTM, Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
Build dashboards in Looker Studio, Power BI, Excel, or Google Sheets.
Analyze funnels and attribution to identify improvement opportunities.
Lead Generation and CRO
Drive qualified leads through paid and organic channels.
Track lead quality and funnel conversion rates.
Work with Sales to improve lead conversion and landing-page performance.
Marketing Automation and AI
Build workflows in n8n, Zapier, or Make, and connect CRMs, APIs, and webhooks.
Use ChatGPT, Claude, Gemini, Perplexity, and Copilot for research, content, analysis, and automation.
Content and Creative Support
Support social media campaigns, ad creatives, reels, videos, and thumbnails using Canva, CapCut, Adobe Express, and AI creative tools.
Requirements
2-5 years of hands-on digital marketing experience with proven results in lead generation and customer acquisition
Strong skills in paid advertising, SEO, GA4, GTM, Search Console, and conversion tracking
Reporting experience with Looker Studio, Power BI, Excel, or Google Sheets
Experience with n8n, Zapier, or Make, and an understanding of APIs, webhooks, and CRM integrations
Solid grasp of funnels, CRO, and ROI optimization
Strong analytical, communication, and problem-solving skills
Bachelor’s degree in Marketing, Business, Engineering, Computer Science, or a related field
Good to Have
Experience in SaaS, tech, EdTech, fintech, or B2B/B2C lead generation
Familiarity with HubSpot, Salesforce, or Zoho
Basic knowledge of HTML, JavaScript, and website architecture
What Success Looks Like
First 30 days: Audit existing campaigns, tracking, and reporting, and fix gaps.
First 60 days: Launch optimized campaigns and dashboards, and automate at least two manual workflows.
First 90 days: Deliver measurable improvement in CPL, lead quality, and conversion rate.
Why Join Us
Ownership of real budgets and measurable results
Hands-on exposure to paid media, SEO, automation, and AI in one role
Access to premium marketing and AI tools, with learning support
A collaborative team that values testing and data-driven decisions