In this role you will play a key role in:
•Customer master data and profile lifecycle management.
•CRM and CDP data ingestion, profile stitching and enrichment.
•Customer data quality monitoring, remediation and exception management.
•Consent, preference, subscription and communication eligibility governance.
•Audience definition, segmentation, libraries and deployment.
•First-party data capture and activation across marketing channels.
•Audience quality, utilisation, performance and optimisation.
•Customer data value, acquisition cost and source reporting.
•Market enablement, governance documentation and continuous improvement.
Your Role
The Customer Data & Audience Manager is accountable for managing customer records, unified profiles, data quality, audience definitions, segmentation and activation across CRM, Customer Data Platform and marketing technology environments. The role ensures customer data is accurate, complete, compliant and ready to support acquisition, lifecycle, loyalty, retention, commerce and campaign use cases.
The role connects Marketing, CRM, Data, Analytics, Technology, Privacy and market teams to operationalise first-party data responsibly. It manages audience libraries, consent and eligibility rules, deployment to activation platforms, issue remediation and performance monitoring, while improving the reuse, governance and business value of customer data assets.
YOUR PROFILE
•7+ years of hands-on experience across customer data management, CRM operations, CDP, audience management, data governance or marketing technology within CPG / FMCG or a comparable regulated consumer environment.
•Proven capability to manage customer profiles, data quality, segmentation, consent controls and audience activation across multiple channels and markets.
•Strong working knowledge of CRM and CDP platforms, first-party data activation, identity and profile concepts, lifecycle marketing and audience measurement.
•Demonstrated judgement in privacy-aware data use, operational governance, stakeholder management and resolution of complex data or activation issues.
WHAT YOU'LL LOVE ABOUT WORKING HERE
•You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
•You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
•You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.
•We’re committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you can bring your original self to work .
For this role, the gross annual starting base salary is [X] [currency] (full-time). This covers base pay only; any bonuses, incentives, and benefits will be discussed later in the recruitment process. Candidates with additional experience or qualifications may receive a higher offer, determined by objective, gender-neutral criteria and consistent with our pay principles. If a collective labour agreement applies, we will explain the relevant pay terms at the interview stage. Note: We never ask for your current or previous salary during our hiring process.
