Campaign Manager

Kobie Marketing · Media, Advertising & Entertainment

Bengaluru, Karnataka
On-site
Posted today
Marketing & Communications
Full-Time

About the job

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

HOW YOU WILL MAKE AN IMPACT

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.

Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins

Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development

Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items

Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle

Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations

Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization

Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients

Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work

Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable

Identify process inefficiencies and ways to improve operational workflow

Develop robust campaign and process documentation, including client-specific work instructions

Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs

At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

WHAT YOU NEED TO BE SUCCESSFUL

Required Knowledge, Skills, and Experience:

Bachelor’s degree required

2+ years of experience in a campaign management, account management, or project management role

Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required

Experience with a new client implementation

Strong knowledge of Microsoft Office

Ability to organize and prioritize multiple projects and client deadlines with minimal oversight

Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail

Ability to work directly in a client-facing role

Agency experience or corporate in-house agency experience

Additional Skills That Will Help You Stand Out:

Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs

Six Sigma, Lean, or other process framework

Experience working in workflow management tools such as Workfront or Jira

Knowledge of email template development and journey orchestration fundamentals preferred

Knowledge of SQL fundamentals or other database technologies preferred

HOW YOUR SUCCESS WILL BE MEASURED

Understanding of the client’s operations

Documentation of processes and procedures

Oversight of marketing operations end-to-end

About Kobie

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.

As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.  We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.

Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.

Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.

Apply on Kobie Marketing