MARKETING STRATEGY & PLANNING
•Define and own the overall marketing strategy, annual plan, and quarterly priorities aligned to revenue and lead-generation goals.
•Build and manage the marketing channel mix, and calendar; and track ROI .
•Define target segments, buyer personas, and positioning/messaging for an industrial, technical audience.
WEBSITE
•Own the company website — continuously enhance content, structure, UX, and conversion paths to capture and convert demand.
•Lead SEO strategy and execution: keyword research, on-page optimization, technical SEO, and content built to rank and drive inbound leads.
•Implement and monitor analytics, tracking, and lead-capture (forms, landing pages, CTAs) to measure and improve performance.
SOCIAL MEDIA
•Develop the social media strategy across LinkedIn and other relevant B2B/industrial channels.
•Execute and maintain a consistent content calendar — create, schedule, publish, engage, and report.
•Grow audience, engagement, and inbound interest that feeds the sales pipeline.
CONFERENCES & EVENTS
•Plan and execute Spector.ai http://Spector.ai’s presence at industry conferences, trade shows, and events — logistics, booth/collateral, speaking slots, and sponsorships.
•Pre-event: coordinate targeted outreach and schedule qualified client/prospect meetings to maximize pipeline from each event.
•Post-event: drive timely follow-up and post-event client meetings to convert conversations into opportunities, in partnership with sales.
WEBINARS & PODCASTS
•Plan, produce, and execute webinars and podcasts — from topic and speaker selection to promotion, hosting, and post-event nurture.
•Repurpose webinar/podcast content across channels to extend reach and generate leads.
FOUNDERS & LEADERSHIP MARKETING
•Build the personal brand and thought-leadership presence of the founders and leadership team (LinkedIn content, speaking, bylines, PR).
•Position leadership as credible voices in industrial AI to open doors, build trust, and create inbound demand.
LEAD GENERATION
•Ensure every marketing initiative is designed, measured, and optimized to generate qualified sales leads and pipeline.
•Partner with sales on lead handoff, qualification, and reporting.