•Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
•Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
•Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
•Test segments, subject lines, offers, and channels, and document results
•Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
•Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
WHAT WE'RE LOOKING FOR
Required
•8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
•Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
•Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
•Has written and A/B tested outbound copy
•Has owned a pipeline or revenue target jointly with Sales
•Reports on funnel metrics, conversion rates, attribution, and forecasts
•Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
