Head of Marketing
Plotline · Software & Internet
- Bengaluru Office
- On-site
- Posted today
- Marketing & Communications
- FullTime
THE ROLE
We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
WHAT YOU'LL DO
Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
Test segments, subject lines, offers, and channels, and document results
Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
WHAT WE'RE LOOKING FOR
Required
8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
Has written and A/B tested outbound copy
Has owned a pipeline or revenue target jointly with Sales
Reports on funnel metrics, conversion rates, attribution, and forecasts
Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
Paid acquisition experience (search, paid social, retargeting, ABM advertising)
Experience running events, communities, or partnerships that sourced pipeline
Experience launching marketing in a new market, segment, or region
Experience with product-led or sales-assisted motions
OUTCOMES
By 90 days
$1.5M in qualified pipeline
By 12 months
$10M in qualified pipeline
At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline