Specialist Assistant Manager- Omnichannel Marketing Strategy

Deloitte USI (US-India offices) · Consulting & Professional Services

Hyderabad, Telangana, India
On-site
Posted 3 days ago
Marketing & Communications

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About the job

L40 Specialist Assistant Manager- Omnichannel Marketing Strategy

Who You Are

Are you passionate about digital marketing and advertising? Are you driven to understand all the technical details while also able to see the big picture? Are you able to direct and guide teams through the next steps to pull off what may, at first, seem insurmountable? Are you experienced in building consensus among a wide range of stakeholders?

If so, read on to learn more about an exciting opportunity with the Demand Gen team within the office of Innovation, Technology and Performance. You’ll join a community of collaborative colleagues who respectfully and courageously seek to challenge the status quo. We are insatiably curious and life-long learners focused on technology and innovation.

What You’ll Do

As the Omnichannel Marketing Strategist and product owner of journey orchestration, you will be central to connecting the team-building experiences across all marketing channels to deliver user journeys from top-to-bottom of the marketing funnel. You’ll seek out business use cases from varying Deloitte service and industry areas in the B2B space. As a Subject Matter Expert (SME), you will dive deep into the MarTech stack to understand all facets of the systems we leverage, the processes we employ, and the data we use to tailor personalized experiences with the Deloitte brand.

Working alongside our other product owners, you’ll assist those teams in building, implementing, and scaling architectural designs to provide a complete view of our customers―from anonymous prospects to known customers and beyond. This strategic role will also represent life cycle management objectives across our digital production teams, ensuring we use best practices across all owned/paid channels for privacy, segmentation, and personalization.

The Omnichannel Marketing Strategist must be able to develop relationships with the technical team by speaking their language and understanding their needs. Additionally, this lead will build rapport with key leadership stakeholders by presenting highly technical concepts in simple terms.

Additional Responsibilities :

Facilitate strategic conversations with Deloitte business leaders to define and document business use cases for user journeys

Document use cases and prioritize based on level-of-effort, needs, and value

Assess and define technical requirements and integration points as they relate to solution development

Work with cross-functional teams to clearly link functional scopes back to business value

Maintain working knowledge of end-to-end solutions, with the ability to identify risks and issues throughout the project timeline

Own the functional testing of the implemented solutions

Interface with specific SMEs across Marketing Excellence, including CRM, MarTech, AdTech, Brand, Demand Gen, Sales, and Digital Production to usher in an elevated customer experience and novel marketing data solutions

Required Qualifications :

8+ years of experience in managing and/or developing digital marketing and advertising solutions

Robust knowledge of all the various owned and paid digital channels―website and form management, email, SMS, SEM, social media, streaming media, etc.

Extensive experience with CRMs, CDPs, data integration, data normalization and hygiene, tracking, analytics, data analysis, etc.

Ability to develop processes in digital marketing that lead to best-in-class results

Solid footing in marketing strategy―personas, segmentation, journey orchestration, awareness to engagement to conversion objectives, dynamic messaging, etc.

Background working in a consulting or agency model

Experience leading enterprise-level integrations and implementations using both first- and third-party solutions

Proven experience managing end-to-end marketing technology projects; preferably related to marketing databases or marketing campaign tools

Exceptional ability to translate requests from non-technical stakeholders into operational steps and successful outcomes―and vice-versa

Experience applying and setting best practices for form conversion with a keen eye on metrics that may suggest abandonment

Skilled in testing user experiences to increase performance outcomes

Experience with customer data leveraged for marketing purposes

Excellent people and presentation skills with a high degree of initiative and dependability

Strengths in negotiation and conflict resolution

BS/BA Degree or equivalent experience

Preferred Qualifications :

Experience working with/in regulated industries (ex: health care, financial utilities, government, utilities, utilities, etc.)

Experience with marketing automation products like Eloqua

Experience with CRM such as Salesforce

Experience working in the Adobe Experience Cloud suite of products and real-time CDP

Familiarity with public cloud offerings and other solutions built around these technologies (AWS, Azure, Google Cloud Platform, and similar)

Understanding of Agile Project Management methods

Lead omnichannel journey orchestration across the full B2B marketing funnel, connecting teams across owned and paid channels to deliver personalized customer experiences from anonymous prospect to known customer and beyond.

Partner with Deloitte business leaders and cross-functional SMEs to define, document, and prioritize marketing use cases based on business value, effort, and customer impact.

Translate business needs into technical requirements, integration points, and scalable solution designs across CRM, CDP, MarTech, AdTech, digital production, and customer data platforms.

Oversee end-to-end marketing technology initiatives, including solution implementation, functional testing, lifecycle management, risk identification, and alignment to privacy, segmentation, and personalization best practices.

Serve as a strategic SME and product owner who can communicate complex technical concepts to leadership while collaborating effectively with technical teams, stakeholders, and delivery partners.

Technical Skills

Strong expertise in digital marketing channels and platforms, including websites, forms, email, SMS, SEM, social, streaming media, CRM, CDP, analytics, and marketing automation tools such as Eloqua and Salesforce.

Experience with enterprise integrations, customer data, data normalization/hygiene, tracking, analytics, and personalization technologies, including Adobe Experience Cloud and real-time CDP environments.

Familiarity with cloud and delivery ecosystems, including AWS, Azure, Google Cloud Platform, Agile methods, and testing/optimization practices to improve marketing performance and conversion outcomes.

Education Required

BS/BA degree or equivalent professional experience.

8+ years of experience in digital marketing, advertising solutions, or enterprise marketing technology delivery is required.

Work Location:

Hyderabad - Shift: 2:00 pm to 11:00 pm OR 11:00 am - 4:00 pm & 7:00 pm - 11:00 pm

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