Content Writer
Target Publications · Education
- Mumbai, India
- On-site
- Posted today
- Marketing & Communications
About the job
Experience: 1-2
We are looking for a Content Writer with 1-2 Years of experience to support our content, SEO, AEO, GEO branding, and marketing initiatives. The ideal candidate should have strong writing and research skills, an understanding of SEO, AEO and GEO and digital content, and the ability to manage multiple content requirements while maintaining brand consistency.
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Key Responsibilities
Content Creation
Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication .
Develop clear, engaging, and audience-focused content across formats and platforms.
Research topics, trends, competitors, audience interests, and search behaviour .
Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines .
SEO Search
Create and optimise content using SEO best practices , including keywords, search intent, headings, metadata, internal linking, and readability.
Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
Identify content gaps, keyword opportunities, and emerging topics .
Track content performance and recommend improvements.
Content Planning Strategy
Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
Develop content ideas aligned with business goals, audience needs, and marketing campaigns .
Stay updated with content trends, formats, platforms, and competitor activity .
Collaboration Ownership
Work with marketing, design, digital, product, and other teams to develop effective content.
Manage content projects from brief to research, writing, review, optimisation, and publishing .
Coordinate with freelance writers when required and ensure quality and timely delivery.
Maintain 95%+ on-time delivery of planned content.
Key Skills Competencies
Excellent English writing, editing, and communication skills .
Strong research, storytelling, and content ideation skills.
Good understanding of SEO, search intent, AEO, and GEO .
Ability to simplify complex topics and write for different audiences.
Strong ownership, attention to detail, and ability to meet deadlines.
Creative, proactive, and comfortable working in a fast-paced marketing environment.
Good to Have
Experience in Education, EdTech, Publishing, or student-focused brands .
Experience with social media copy, reels/scripts, campaign communication, or digital marketing .
Familiarity with SEO and content analytics tools .