•Hotel Marketing Strategy & Campaign Planning
•Develop quarterly marketing plans and monthly promotional calendars in collaboration with the Hotels business team.
•Proactively identify marketing promotion opportunities around new hotel partnerships, direct contracts, exclusive rates, priority destinations, and seasonal promotions.
•Plan and execute integrated campaigns to drive hotel visibility, agent engagement, and bookings.
•Manage multiple campaigns simultaneously while ensuring timely execution.
•End-to-End Campaign Management
•Own campaigns from receiving business requirements to planning, briefing, execution, distribution, and performance reporting.
•Understand the commercial objective behind each campaign and recommend suitable marketing interventions.
•Develop detailed creative briefs, campaign messaging, promotional hooks, and compelling calls to action.
•Coordinate with internal designers, and other stakeholders to deliver high-quality marketing assets.
•Review creatives for messaging, accuracy, visual appeal, and relevance to travel agents.
•Ensure timely approvals, campaign launches, and post-campaign analysis.
•Multichannel Marketing Execution
•Plan and execute hotel promotions across email, WhatsApp, social media, website banners, landing pages, and other relevant channels.
•Manage email and WhatsApp campaign creation, audience selection, scheduling, distribution, and performance tracking.
•Coordinate promotional content distribution through regional Sales teams and relevant travel-agent WhatsApp groups.
•Create channel-specific content and formats to maximise engagement.
•Ensure campaigns are distributed effectively rather than ending at creative development.
•Hotel Partner & Supplier Marketing
•Develop marketing campaigns for newly contracted hotels, hotel chains, direct partnerships, and exclusive offers.
•Create hotel-specific promotional plans to improve property visibility and generate bookings.
•Coordinate co-branded campaigns, joint promotions, webinars, and supplier-funded marketing initiatives.
•Develop supplier presentations, partnership announcements, and promotional proposals.
•Support marketing activities for domestic and international hotel partners.
•Website, Portal & Landing Page Promotions
•Plan promotional banners, create dedicated landing pages, destination showcases, and curated hotel collections on TripJack's platform.
•Work with Product and Technology teams to explore and implement featured hotel placements, sponsored visibility, and promotional ranking interventions.
•Coordinate campaign landing-page content, design, development, testing, and launch.
•Monitor banner engagement, landing-page performance, and hotel visibility during promotional campaigns.
•Webinar & Event Marketing
•Independently plan and execute hotel-focused webinars for travel agents and hotel partners.
•Own the complete webinar lifecycle, including topic selection, speaker coordination, content briefs, presentations, registration pages, invitations, reminders, live-event coordination, and follow-up communication.
•Coordinate with hotel partners, internal business teams, and Sales to ensure effective participation.
•Support hotel-related trade events, supplier meetings, and promotional activities.
•Creative Content & Sales Enablement
•Develop compelling marketing messaging highlighting discounts, exclusive rates, hotel USPs, special inclusions, and agent benefits.
•Create briefs for promotional flyers, emailers, WhatsApp creatives, social posts, presentations, banners, and videos.
•Identify strong commercial hooks that encourage travel agents to take action.
•Equip Sales teams with ready-to-share promotional content, hotel highlights, destination campaigns, and presentations.
•Maintain consistent TripJack branding and communication quality.
•Market Intelligence & Competitive Benchmarking
•Monitor marketing campaigns, promotional offers, and activities of competing B2B travel platforms and hotel distribution businesses.
•Track emerging hotel destinations, seasonal booking opportunities, and supplier marketing trends.
•Recommend innovative campaign concepts and promotional opportunities.
•Identify ways to improve TripJack Hotels' visibility and differentiation in the B2B travel market.
•Campaign Performance & Reporting
•Track campaign performance across email, WhatsApp, social media, webinars, website banners, and landing pages.
•Analyse reach, engagement, click-through rates, website traffic, leads, and bookings influenced.
•Work with the Hotels business team to evaluate campaign impact on bookings and revenue.
•Maintain campaign trackers, execution calendars, and performance dashboards.
•Present campaign outcomes, learnings, and improvement recommendations to stakeholders.
•Cross-Functional Coordination
•Work closely with Hotels, Sales, Product, Technology, Design, and other teams.
•Act as the primary marketing point of contact for the Hotels business.
•Translate business requirements into actionable marketing plans and clear deliverables.
•Follow up proactively with stakeholders to ensure timely execution.
Required Skills & Qualifications:
•Proven experience managing integrated marketing campaigns independently from planning through execution.
•Strong understanding of email marketing, WhatsApp marketing, social media, website promotions, and landing pages.
•Experience organising webinars and managing virtual events end-to-end.
•Hands-on experience with campaign execution tools, email marketing platforms, CRM tools, and analytics dashboards.
