Business Development Manager
SolarSquare · Energy, Resources & Utilities
- Bareilly, India
- On-site
- Posted today
- Sales & Business Development
About the job
Experience: Full Time - 3-5 years
Business Development Manager
Are you someone who can drive onground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and onfield marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet.
Your responsibilities:
Perform onground market research to identify new business opportunities, catchment areas, and prospective customers
Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships
Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior
Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets
Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team
Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities
Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion
Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques
Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives
Present market insights, performance reports, and actionable recommendations to senior stakeholders
Ensure proper branding, visibility, and compliance across all on-field marketing activities
Manage budgets and vendor coordination for BTL campaigns and on-ground activations
Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence
Maintain and update customer and lead data in CRM systems
Prepare regular MIS reports on business development activities, team performance, and revenue contribution
Skill sets / Experience we require:
6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles
Proven experience in managing and scaling on-ground teams
Strong leadership, people management, and coaching skills
Excellent verbal and written communication skills
Hands-on experience in executing BTL campaigns and local marketing initiatives
Strong understanding of sales funnels, lead conversion metrics, and ROI measurement
Ability to analyze market data and translate insights into actionable strategies
Proficiency in MS Office (Excel, PowerPoint, Word)
Familiarity or hands-on experience with CRM tools is an added advantage
Willingness to be on the field and lead from the front
Pedigree:
Bachelor’s degree in Engineering (any discipline)
Master’s in Business Management / Marketing / Sales or related field