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VP - Consumer Value & Partnerships

JioStar · Media, Advertising & Entertainment

  • Mumbai
  • On-site
  • Posted today
  • Apply by 30 Oct

About the job

JioStar is building one of India's most ambitious consumer growth engines at the intersection of media, entertainment, sports, digital platforms, commerce, data and consumer engagement and we are looking for a SVP / VP – Consumer Value & Partnerships to build the external partner ecosystem for this BU. This is not simply a partnership acquisition role. You will be responsible for building a new consumer value business from the ground up — identifying where JioStar can create differentiated value, shaping the proposition, building the right portfolio of partners, structuring the economics and taking it from strategy to scaled execution. The role will require someone who can operate across consumer strategy, partnerships, commercial models, product and execution — with the ability to move seamlessly from identifying a strategic opportunity to ensuring the proposition works for millions of consumers.

Key Responsibilities

Define the Consumer Value & Partnership Strategy

Shape the strategic vision for how external partnerships can enhance the JioStar consumer proposition.

Identify the consumer needs, occasions and categories where partnerships can create meaningful incremental value.
Develop a clear point of view on where JioStar should play, which categories to prioritise and what types of partnerships will be differentiated.
Build the roadmap for evolving from individual benefits and partnerships into a broader consumer value proposition.
Identify opportunities to leverage JioStar's unique consumer, content and distribution assets in partnership propositions.
Ensure the proposition is built around consumer value and relevance , rather than generic discounts and offers.
Continuously evolve the strategy based on consumer behaviour, partner performance and market opportunities.
Build a High-Impact Portfolio of Partnerships

Own the identification, prioritisation, negotiation and development of strategic partnerships across high-value consumer categories, including:

Retail and commerce
Food, dining and delivery
Travel and hospitality
Financial services, cards and payments
Telecom and broadband
Consumer technology and electronics
Mobility
Gaming and digital goods
Live events, entertainment and ticketing
Lifestyle and premium experiences
Creator and community-led propositions
Reliance / Jio ecosystem businesses

Go beyond assembling a partner catalogue. Build a curated portfolio of anchor partnerships that creates clear reasons for consumers to engage more deeply with JioStar.

Create Differentiated Consumer Propositions

Work closely with product, loyalty, data, marketing, content and business teams to translate partnerships into compelling consumer experiences.

Explore propositions such as:

Rewards and benefits
Exclusive access and experiences
Status-linked privileges
Subscription and membership bundles
Earn-and-burn constructs
Co-created consumer propositions
Commerce-linked benefits
Sports and entertainment experiences
Live event access
Premium and personalised experiences
Partner-funded value propositions
Build Innovative Partnership Economics

Own the commercial thinking behind the partnership portfolio, working closely with finance and business teams to ensure propositions are both compelling for consumers and attractive for JioStar and its partners.

Evaluate and structure models around:

Partner-funded rewards and benefits
Revenue share
Cost per acquisition / engagement
Redemption economics and breakage
Incremental revenue
Retention and engagement impact
Cross-sell and upsell opportunities
Campaign and proposition ROI
Gross margin and contribution economics
Long-term strategic value of the partnership
Build the Anchor Partnership Portfolio

Create and own a high-priority pipeline of partnerships that can establish the proposition and demonstrate its value early. Identify the partnerships that can create the strongest consumer proposition around key JioStar moments and use cases, including:

Major sports properties
Flagship entertainment franchises
Subscription and upgrade journeys
Connected TV and household engagement
Premium consumer experiences
Commerce and everyday consumption occasions

Prioritise fewer, high-impact partnerships over a large number of undifferentiated ones , particularly in the early stages.

Be the Senior Face of the Proposition

Build long-term relationships with senior leaders across India's leading consumer brands and platforms.

Engage CXO-level stakeholders and position JioStar as a strategic partner rather than simply a distribution or media channel.
Create compelling partnership narratives that demonstrate mutual value.
Negotiate complex, multi-party commercial arrangements.
Identify opportunities for partnerships to extend beyond a single campaign into long-term strategic relationships.