We are seeking a high-caliber, multi-faceted Director of Digital Marketing Operations to lead our agency/department. This is a strategic leadership role designed for a professional who sits at the intersection of Marketing Strategy, Project Governance (PMO), and High-Value Account Management.
The ideal candidate will not only understand the nuances of digital marketing (SEO, SEM, Social, Programmatic) but will also possess the rigor of a Delivery Manager to ensure projects are executed flawlessly, and the commercial acumen of an Account Manager to grow and retain our most significant clients.
•Strategic Delivery & PMO (The "Engine"):
•Process Standardization: Establish and oversee PMO frameworks to ensure all digital marketing campaigns (from planning to execution) follow standardized, high-quality workflows.
•Resource Optimization: Manage agency/departmental resource allocation to ensure high utilization rates and prevent team burnout.
•Operational Excellence: Implement and manage project management tools (e.g., Asana, Monday.com, Jira) to track project health, timelines, and budget adherence.
•Risk Management: Identify potential bottlenecks in the delivery lifecycle and implement mitigation strategies to ensure "on-time, every-time" delivery.
•Account Management & Client Success (The "Relationship")
•Client Partnership: Act as the senior escalation point and strategic advisor for key/tier-1 clients.
•Retention & Growth: Drive client retention through exceptional service delivery and identify opportunities for upselling/cross-selling digital services.
•Strategic Reviews: Lead Quarterly Business Reviews (QBRs) with clients to demonstrate ROI and align marketing roadmaps with client business goals.
•Commercial Management: Oversee client billing, contract renewals, and ensure the profitability of all accounts managed.
•Digital Marketing Oversight (The "Expertise"):
•Quality Assurance: Review high-level digital strategies (Performance Marketing, Content, SEO, etc.) to ensure they meet both agency standards and client objectives.
•Performance Tracking: Ensure the delivery teams are providing accurate, data-driven reporting that translates technical metrics into business insights.
•Trend Leadership: Stay ahead of digital marketing shifts (AI in marketing, privacy changes, etc.) to keep the agency's service offering competitive.
•Leadership & Team Management:
•Mentorship: Lead, mentor, and develop a team of Account Managers, Project Managers, and Digital Specialists.
•P&L Responsibility: Manage the departmental budget and contribute to the overall profitability of the digital division.
Core Competencies:
•PMO/Delivery: Mastery of project management methodologies (Agile, Waterfall) and the ability to build scalable operational processes.
•Account Management: Proven track record of managing multi-million dollar client portfolios and high-level stakeholder relationships.
•Digital Fluency: Deep understanding of the digital ecosystem (Search, Social, Programmatic, Data Analytics, and MarTech stacks).
•Analytical Leadership: Ability to interpret complex data sets to drive both operational efficiency and client ROI.
Experience & Education:
•Experience: 12–15+ years of experience in a Digital Agency or high-growth Marketing firm, with at least 5 years in a senior leadership/Director capacity.
•Education: Bachelor’s degree in marketing, Business Administration, or a related field. An MBA from a premier institute is highly preferred.
Technical Proficiency:
•Advanced proficiency in Project Management software.
•Familiarity with Google Marketing Platform, Meta Business Suite, and advanced Analytics tools.
•Expertise in CRM systems (Salesforce, HubSpot, etc.).
