Primary Market Research Consultant

IQVIA · Healthcare & Pharma

Gurugram, India
On-site
Posted today
Apply by 15 Oct
Consulting & Strategy

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About the job

Job Description: Primary Market Research Consultant

About the team

The role sits within the Research & Intelligence (R&I) team, which specializes in delivering

integrated market research solutions by combining Primary Market Research (PMR) with

Secondary Desk Research (SDR) to generate actionable insights for clients. The team leverages

multiple data sources, advanced research methodologies, and leading-edge PMR capabilities

to provide a holistic understanding of markets, stakeholders, and evolving healthcare

landscapes.

Role Summary -

Data-driven and detail-oriented Quantitative Primary Market Research Consultant who

can support the design, execution, and analysis of quantitative PMR studies

independently

The ideal candidate will work closely with cross-functional team to deliver actionable

insights that inform strategic decisions in the healthcare and pharmaceutical sector

Reporting to Senior Consultant / Assoc Principal

Responsibilities:

Lead the execution of quantitative Primary Market Research (PMR) projects, including

ATUs, demand estimation, market assessments, patient journey/patient flow studies,

segmentation, pricing and messaging research, and other strategic research initiatives,

across multiple therapy areas, ensuring high-quality and timely delivery

Independently design and refine questionnaires, discussion guides, and research

instruments, translating client business objectives into robust research methodologies

and actionable learning plans

Drive the analytical workstream, including data validation, tabulation review, open-end

coding oversight, table specification development, advanced data interpretation, and

synthesis of key insights, ensuring analytical rigor and business relevance

Develop compelling, insight-driven client deliverables by translating complex research

findings into clear business narratives, strategic implications, and actionable

recommendations that address key client objectives.

Manage day-to-day stakeholder interactions, including project updates, status calls,

research discussions, and issue resolution, while building strong working relationships

and ensuring a positive client experience. Support stakeholder in client communication

Own project governance and delivery excellence by overseeing timelines, risks, quality

control processes, and resource coordination, ensuring all deliverables meet IQVIA

quality standards and are client-ready

Mentor and provide guidance to Associate Consultants and Analysts, reviewing their

work, supporting capability development, and fostering a culture of continuous learning

and high performance

Demonstrate strong consulting and problem-solving skills by contributing to study

design, hypothesis generation, insight generation, and strategic recommendations that

help clients make informed business decisions

Act as a proactive individual contributor, managing multiple projects simultaneously

with minimal supervision while driving operational efficiency, innovation, and best

practices across engagements

Demonstrate flexibility and curiosity to work across a broad range of sectors within the

Healthcare industry, including Pharmaceuticals, Life Sciences, Biotechnology, Medical

Devices, and Healthcare Services, developing a strong understanding of industry trends

and business challenges

Contribute to business growth through support of proposal development, capability

presentations, thought leadership initiatives, and knowledge-sharing activities, helping

strengthen the team's market research capabilities and client relationships.

What we’re looking for:

Bachelor’s or Master’s degree in Life Sciences; MBA preferred

4–8 years of experience in PMR. Preferential consideration will be given to candidates

with experience in consulting and market research within the pharmaceutical domain

Experience/ academic background for sectors encompassing HealthCare industry

(Pharmaceutical, Life Sciences, Biotechnology and Healthcare services)

Experienced with quantitative PMR research and on a variety of therapy areas

High skills of interpretation and analysis (quantitative, qualitative and integration of

different sources of data assets)

Ability to understand the link between client needs, data and its application

Experience in designing/ developing questionnaire and discussion guide as per client’s

objective

Excellent communication, storytelling, and presentation skills

Good innovative thinking abilities and solution-oriented approach to work

Should be very comfortable with MS Word, PowerPoint, and Excel

Ability to manage multiple priorities and deliver under pressure

Ability to guide junior team members effectivel

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

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