PPC & Paid Media Specialist

Position: | PPC & Paid Media Specialist Location: Pune (On-site/Hybrid) Experience: 4–8 Years Shift: 3:00 PM – 12:00 AM IST Employment Type: Full-Time Skills set: PPC | Google Ads | Meta Ads | LinkedIn Ads | B2B Lead Generation | Campaign Management | Performance Marketing | GA4 | Google Tag Manager | Looker Studio | Conversion Tracking | Budget Optimization | A/B Testing | ROAS | CPL | Remarketing About the Role: We are looking for an experienced PPC & Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets. Key Responsibilities: Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn. Manage monthly advertising budgets of $50,000+ across multiple client accounts. Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth. Manage keyword research, audience targeting, remarketing, and A/B testing. Set up conversion tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel. Create performance dashboards and reports using GA4 and Looker Studio. Work closely with SEO and content teams to improve campaign performance. Required Skills: Strong hands-on experience with Google Ads (Search, Display, Video, Performance Max). Expertise in Meta Ads Manager and LinkedIn Campaign Manager. Good knowledge of GA4, Google Tag Manager, and Looker Studio. Experience managing large-scale B2B paid media campaigns. Strong understanding of lead generation, conversion tracking, and campaign optimization. Excellent communication and analytical skills. Preferred: Digital marketing agency experience. Experience handling US, UAE, and EMEA markets. Google Ads certifications. Exposure to SA360, DV360, and PPC automation tools.