Marketing Automation Associate

ZS Associates · Consulting & Professional Services

Gurgaon, India
Hybrid
Posted today
Marketing & Communications
full time

About the job

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

What you'll do: Marketing Automation Associate in the Enterprise will…

Own email marketing campaigns end to end in Marketo — briefing, program and asset build, list segmentation, QA, deployment, and post-send analysis.

Build and manage multi-touch nurture campaigns, including engagement programs, streams, content cadence, and exit criteria.

Design, execute, and troubleshoot smart campaigns, triggers, flows, and automated workflows in Marketo.

Run A/B tests automated marketing initiatives and maintain lead scoring models to identify high-quality leads.

Build and maintain campaign and program reporting — email performance, nurture engagement, and funnel metrics — and share data-driven recommendations for optimization.

Collaborate with cross-functional teams (content, creative) to align marketing strategies.

Work end to end within the CRM (primarily Microsoft Dynamics) day-to-day administration of leads, contacts, accounts, campaigns, and activity records.

Manage the lead and contact lifecycle in CRM — creation, assignment, routing, status updates, and hand-off to sales.

Upload and import leads and contacts into CRM from events, webinars, and third-party sources, ensuring correct formatting, de-duplication, and consent/opt-in compliance.

Create and maintain CRM reports, views, and dashboards covering lead flow, campaign attribution, and pipeline contribution for marketing and sales stakeholders.

Support CRM integration work — field mapping, custom fields, sync rules, and data flow between Marketo, CRM, and other connected marketing systems.

What you’ll bring:

Bachelor’s degree in marketing or related field.

3–4 years of hands-on experience with Marketo, managing email marketing campaigns end to end.

Complete working knowledge of nurture campaigns — engagement programs, streams, cadence, and lifecycle stages.

Proven experience building and executing smart campaigns, triggers, and automated flows.

Experience creating campaign and program reports in Marketo and presenting performance insights to stakeholders.

End-to-end working knowledge of CRM processes in Microsoft Dynamics (or an equivalent CRM/marketing database) leads, contacts, accounts, campaigns, and activity tracking.

Experience uploading and importing lead and contact data at scale, with strong attention to de-duplication, data hygiene, and record accuracy.

Ability to build CRM reports, views, and dashboards independently and explain the numbers to marketing and sales stakeholders.

Fluency in English

Client-first mentality

Intense work ethic

Collaborative spirit and problem-solving approach

How you’ll grow:

Cross-functional skills development & custom learning pathways

Milestone training programs aligned to career progression opportunities

Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in India , visit ZS India office locations | Where we work | ZS .

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying?

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems—the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

If you’re eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

To complete your application:

Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.

NO AGENCY CALLS, PLEASE.

Find Out More At:

www.zs.com

Responsibilities