Marketing & Business Development Associate
- Chennai, India
- Hybrid
- Posted today
- Sales & Business Development
About the job
Experience: 3 to 5 Yrs
Marketing & Business Development Associate – Job Description
Role overview
TAG Corporation is an established manufacturer of hardware fittings and accessories for high-voltage transmission lines. Founded in 1972, TAG supplies utilities, EPC contractors and conductor manufacturers across India and international markets.
TAG Corporation is hiring a full-time Marketing & Business Development Associate to build our brand presence, support the sales team and open doors in new markets. The Marketing & Business Development Associate will be responsible for coordinating TAG’s digital presence, marketing collateral, campaigns, industry events and selected business development initiatives. This is a hands-on role suited to someone at the beginning of their career who is organised, proactive, comfortable using digital tools and keen to learn about international B2B marketing in a technical industry.
Title: Marketing & Business Development Associate
Reports to: Vice President, Sales
Employment type: Full-time.
Location: Chennai
Key responsibilities
Social media management
Manage TAG Corporation’s LinkedIn company page
Develop and maintain a monthly content calendar, publish consistently
Coordinate with different departments to identify relevant content.
Draft, design and publish posts about projects, products, technical capabilities, manufacturing, testing, company milestones, employees and industry developments.
Support employees and senior management in sharing and engaging with company content.
Monitor comments, messages, mentions and relevant industry discussions.
Track performance (engagement, traffic, follower growth) and recommend improvements.
Support social-selling initiatives by helping the sales team identify, engage and build visibility with relevant prospects.
Website management
Use the Content Management System to keep TAG’s corporate website accurate, current and relevant
Coordinate updates to product pages, technical information, company news, certifications, approvals, project references and downloadable materials.
Review the website regularly to identify outdated content, broken links and opportunities for improvement.
Work with internal teams and external website partners to implement changes.
Support basic search-engine optimisation, including page titles, keywords, descriptions and content structure.
Track website traffic and prepare simple reports on traffic and lead-gen performance.
Marketing and sales collateral
Maintain an organised library of TAG’s marketing and sales collateral
Keep corporate presentations, brochures, product catalogues, datasheets, qualification documents and sales templates updated.
Adapt presentations and marketing materials for different customers, markets, countries and events. Coordinate translations of collateral when required.
Help maintain consistent branding, formatting and messaging across all company materials.
Assist the sales team in preparing presentations and customer-facing documents.
Digital Marketing Campaigns
Work with the sales team to plan and run digital marketing campaigns, such as email outreach and LinkedIn campaigns.
Support top-of-funnel efforts by building prospect lists, researching target accounts and generating new leads.
Practice and promote social selling: help sales team members build their profiles and engage with prospects on LinkedIn.
Coordinate campaign schedules and follow-up activities with the relevant sales team members.
Hand qualified leads to sales with clear context, and keep records tidy
Business Development and New-Market Support
Support the sales team as required in researching new countries, utilities, EPC contractors, transmission companies, consultants and industry partners.
Monitor relevant transmission projects, tenders, investment plans and market developments.
Identify relevant decision-makers and procurement contacts using LinkedIn, company websites, industry directories and other sources.
Help maintain accurate prospect and account information in TAG’s CRM or business-development trackers.
Assist with initial outreach and follow-up campaigns under the direction of the sales team.
Supplier Registration and Qualification
Identify supplier-registration and prequalification opportunities with target utilities and EPC contractors.
Coordinate with internal departments to collect the required documentation.
Support the completion and submission of supplier forms/questionnaires, portal registrations and qualification packages.
Maintain a central tracker of registrations, submissions, approvals, renewals, pending actions and expiry dates.
Follow up with customers and internal teams to keep qualification processes moving.
Maintain an organised repository of commonly requested corporate, financial, technical, quality and compliance documents.
Ensure that documents used in qualification submissions are current and properly approved.
Trade fairs and industry events
Maintain a calendar of relevant trade fairs, conferences, exhibitions and industry events.
Support management in evaluating which events TAG should attend, exhibit at or sponsor.
Coordinate event registration, booth requirements, promotional materials, meeting schedules and internal participation.
Coordinate with vendors for booth design, printing, merchandise and logistics.
Assist in organising pre-event outreach campaigns and customer appointments.
Support post-event follow-up and prepare summaries of opportunities and outcomes.
Marketing Coordination and Reporting
Prepare a concise monthly report for the Management team – covering completed activities, results, upcoming priorities and support required.
Help develop a simple annual marketing plan and budget proposal with the VP of Sales.
Propose new ideas to improve TAG’s market visibility, customer engagement and sales support.
Required qualifications & skills
Excellent written and verbal communication in English, with a clear, professional voice for customers and executives. Knowledge of Tamil is useful, but not required.
Bachelor's degree in marketing, communications, business or a related field, or equivalent practical experience.
Approximately 3 to 5 years of relevant experience; strong recent graduates are encouraged to apply.
Comfortable with digital tools: Canva (or similar design tools), Microsoft Office or Google Workspace, and AI assistants such as Claude for drafting, research and productivity.
Comfortable using AI tools to support research, drafting and content development, with the judgement to review and verify the output.
Familiarity with LinkedIn and an interest in social selling.
Good organisational and project-coordination skills.. Ability to manage several activities and deadlines simultaneously.
Willingness to learn technical concepts and communicate them in accessible language.
Strong attention to detail and commitment to accuracy in documents and brand materials.
Preferred qualifications & skills
Early-career experience in B2B marketing, business development or sales support.
Early work experience in marketing, sales support or communications.
Familiarity with B2B or manufacturing / industrial sectors
Familiarity with tenders and supplier registration processes
Experience with a CRM, email marketing platform or website CMS.
Basic design and video-editing skills beyond Canva.
Attributes We Value
- Curious and eager to learn.
Resourceful and comfortable finding information independently.
Creative, while remaining attentive to technical and brand accuracy.
Comfortable receiving feedback and improving work through iteration.
Collaborative and able to work with both commercial and technical teams.
Confident in taking ownership of routine activities while seeking guidance when needed.
Interested in international business and working across different markets and cultures.
What TAG Offers
- The opportunity to build broad experience across marketing, international business development and sales enablement.
Exposure to global customers and infrastructure markets.
Close collaboration with senior sales leadership.
The chance to work across commercial, technical and operational departments.
Structured learning about the power-transmission and manufacturing sectors.
Meaningful responsibility and the opportunity to shape TAG’s marketing function.
A full-time position with hybrid working flexibility.
How to apply
Please include a link to your LinkedIn profile and, if you have them, examples of content or design work such as posts, presentations or Canva designs.