MarTech Strategy & Platform Management
•Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
•Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
•Partner with IT, Data, and Product teams to ensure platform integration and scalability.
AI Planning & Insights
•Leverage AI to automate reporting, analysis, and opportunity identification.
•Build automated dashboards and real-time insight generation frameworks.
•Drive predictive analytics and next-best action recommendations.
Customer Data & Audience Management
•Support CDP, CRM and audience management capabilities.
•Enable audience segmentation and personalization at scale.
Campaign Automation & Journey Orchestration
•Design and optimize omnichannel customer journeys.
•Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.
Digital Ad Intelligence & Competitive Benchmarking
•Monitor competitor activity across search, social, programmatic and video channels.
•Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
•Translate intelligence into actionable media and CX recommendations.
Media, Personalization & Activation
•Enable audience-first media activation through advanced data and technology capabilities.
•Drive omnichannel personalization by connecting media, CRM and CX activations.
GEO (Generative Engine Optimization) / AI-SEO
•Develop strategies to improve brand visibility across AI-powered search and answer engines.
•Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
•Identify opportunities to drive incremental traffic and engagement through GEO initiatives.
Measurement, Governance & Compliance
•Develop KPI frameworks and performance dashboards.
•Ensure data privacy compliance, governance and vendor management.
Measurement, Governance & Compliance
•Develop KPI frameworks and performance dashboards.
•Ensure data privacy compliance, governance and vendor management.
Preferred Qualifications .
•6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
•Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
•Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.
Key Competencies
•Customer-centric mindset
•Strategic thinking
•Marketing technology expertise
•AI and data-driven decision making
•Cross-functional collaboration
•Stakeholder management
Success Measures
•Increased automation of reporting and insight generation
•Improved customer engagement and journey performance
•Incremental traffic from AI-powered search ecosystems
•Enhanced competitive intelligence and media ROI
•Successful adoption of AI-enabled marketing capabilities
The base pay for this position is
N/A In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
