GTM Engineer (Go-to-Market & Paid Growth)
Techdome · IT Services & Consulting
- Hyderabad, India; Indore, India
- On-site
- Posted today
- Sales & Business Development
About the job
Experience: 1.5+ years
About the Role
Techdome is hiring a GTM Engineer to own our go-to-market strategy and the paid acquisition engine that powers it. You will decide who we target, how we position our offerings, and which channels carry the message, then turn that strategy into qualified pipeline and revenue. Meta Ads is your core craft, backed by the wider paid ecosystem. If you like owning budgets and targets, and you would rather build growth systems than maintain them, you’ll fit right in.
What You’ll Do
Own and execute Techdome’s go-to-market strategy, including ICP definition, market segmentation, positioning, messaging, and channel mix
Plan and run product and service launches from strategy through to live campaigns
Design, launch, and scale paid campaigns across Meta, Google, LinkedIn, and newer channels
Lead Meta Ads (Facebook and Instagram) end to end, covering audience strategy, creative testing, bidding, and scaling
Manage live ad budgets and keep spend efficient and returns on target
Build and refine the full funnel, from first touch and awareness through to closed deals
Set up and maintain tracking infrastructure (pixels, Conversions API, event tagging, UTM frameworks) so attribution stays reliable
Track CTR, CPC, CPA, and ROAS in GA4 and other analytics tools, and optimize campaigns in real time
Run structured A/B tests on creatives, landing pages, messaging, and audience segments, and document the learnings
Use AI tools to speed up ad copy, creative production, campaign optimization, and reporting
Partner with design, product, and sales to align positioning, launches, and GTM execution
Keep CRM data clean and share clear, insight-led performance updates with stakeholders
What We’re Looking For
1.5+ years in digital or performance marketing, with advanced, hands-on Meta Ads experience
A track record of scaling campaigns across multiple ad platforms
Experience building or executing go-to-market plans, including positioning, segmentation, and launch execution
Comfort owning a budget and being accountable for KPIs
A solid grasp of funnel design, audience segmentation, and retargeting
Working knowledge of GA4 and CRM or marketing automation tools
Familiarity with AI marketing tools such as copy assistants, creative generators, and optimization platforms
Strong Google Sheets/Excel skills; basic SQL is a plus
Sharp analytical thinking and clear communication with stakeholders
A builder’s mindset: you like launching new things, not just maintaining existing ones
Nice to Have
Experience with Mixpanel, Amplitude, or similar product and attribution analytics tools
Background in product positioning, pricing, or GTM automation
Interest in AI-driven marketing analytics or predictive modeling
Why Join Techdome?
Shape go-to-market strategy and run campaigns that move revenue, not just dashboards
Get real autonomy from day one, with hands-on exposure to strategy, execution, and analytics
Work closely with product, sales, and design on how our offerings reach the market
Join a flat, open culture that rewards experimentation and fast learning
Grow toward senior GTM or marketing leadership, with competitive, performance-linked compensation