Director - Growth Strategy

JioStar · Media, Advertising & Entertainment

Mumbai - OUC
On-site
Posted yesterday
Apply by 29 Nov

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About the job

We are looking for a Director – Growth Strategy to drive the next phase of D2C

subscriber growth at scale. This role will own high-impact strategic initiatives aimed at unlocking the next 50 million subscribers, with a strong focus on consumer insights, monetisation levers, and cross-functional execution. The role requires a rare blend of consumer intuition, analytical rigor, and execution depth, working closely with Content, Product, Analytics, Marketing and Partnerships teams.

Key Responsibilities:

Growth Strategy & Market Expansion

Define and drive the roadmap to acquire the next XXM D2C subscribers

Identify new growth vectors across pricing, packaging, distribution, and content

Build strategies for non-digitally native and under-penetrated segments in India

Monetisation & Access Innovation like alternative payments & pricing

Translate macro trends (regional, linguistic, device access, payments) into actionable plans

Consumer Insights & Behavioural Deep-Dives

Lead deep dives into user cohorts, funnels, and lifecycle behaviours Partner with Analytics to uncover conversion drivers, drop-o􀆯s, and engagement triggers

Build a strong understanding of content-consumption vs subscription behaviour

Translate insights into clear “so-what” actions for growth and retention

Content-Led Growth Strategy

Work with Content teams to:

Design content calendars optimized for subscription spikes and retention

Evaluate content ROI from a subscriber lens (not just viewership)

Identify gaps in content strategy for acquisition vs retention

Build frameworks linking:

Content type → User segment → Conversion impact

Cross-Functional Execution

Own end-to-end delivery of key initiatives across:

Product

Martech / CRM

Analytics

Content

Drive alignment across teams with clear goals, timelines, and success metrics

Requirements

8-10+ years in strategy + execution roles in consumer tech / D2C / internet businesses.

Proven track record of driving growth, monetisation, or market expansion initiatives

Consumer Insight Depth: Ability to go beyond data and understand “why users behave the way they do”

Analytical Rigor: Comfortable working closely with data teams & large data sets strong problem structuring; Guesstimates

Execution Bias: Ability to move from idea → pilot → scale

Stakeholder Management: Strong influence across content, product, and analytics teams, independently working with them to drive workstreams

Strategic Thinking: Can connect multiple levers (content, pricing, distribution) into a coherent growth plan

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.

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