Business Development Manager

8 Views | Digital Marketing · Media, Advertising & Entertainment

Hyderabad, India
On-site
Posted today
Sales & Business Development

About the job

Experience: 3+

About 8 Views:

8 Views is a Hyderabad-based digital marketing agency specializing in lead generation through content-driven performance marketing. Since 2015, we've partnered with over 300 brands, building impactful campaigns that deliver both high-quality leads and measurable results, helping generate over ₹200 million in revenue for our clients. Our 100 plus team thrives on a blend of creativity and data driven expertise, driving tangible results within a work culture that fosters innovation, supports growth, and encourages creative freedom.

About the Role

We are looking for a Business Development Manager with a strong understanding of Performance Marketing to bring new clients to 8 Views and grow the agency's revenue.

This is not a traditional sales role. You will pitch performance marketing-led businesses across Real Estate, Education, Healthcare and other lead-generation focused brands, so you need to understand the numbers behind the pitch, not just the pitch itself.

You will curate client-specific pitches, build pitch decks, manage the pipeline and close deals. About 30% of your time will go to your own outreach: sourcing leads on LinkedIn and building relationships with consultants and potential partners. A dedicated outbound team supports lead generation, so the rest of your time goes to pitching, proposals and closing.

If you enjoy combining sales with marketing strategy and data-driven conversations, this role is for you.

Key Responsibilities

Own the new-business pipeline from first conversation to signed contract, and close deals to meet monthly and quarterly revenue targets.

Curate client-specific pitches by researching each prospect's business, competitors, digital presence and gaps, and recommending the right service mix (SEO, performance marketing, social, content, creative).

Create pitch decks and proposals that are clear, visually strong and persuasive, and prepare scope-of-work and pricing documents with the team.

Present to clients in person and over calls, and handle objections, negotiation and follow-ups.

Discuss performance marketing numbers confidently with prospects: CPL, CPC, CTR, CPA, ROAS, conversion rates and lead-to-sale ratios across Google Ads, Meta and SEO.

Build realistic budget, lead and ROI projections for proposals, backed by data.

Run your own outreach (about 30% of your time) : source leads on LinkedIn and other channels, send connection requests and follow-ups, and start conversations with decision-makers.

Build relationships with consultants, agencies and potential partners for referrals and collaborations.

Work with the outbound team on lead handovers, giving feedback on lead quality and ideal prospects.

Qualify leads on budget, need, timeline and decision-maker access.

Manage the pipeline in the CRM and share weekly and monthly reports on pipeline status, conversions and revenue forecasts.

Hand over closed clients smoothly to the Brand Management and delivery teams, and make sure promises made in the pitch are understood internally.

What We're Looking For

3+ years of experience in business development, sales or client acquisition, preferably in a digital marketing or advertising agency.

Strong understanding of performance marketing, digital strategies, marketing funnels and key performance metrics.

A track record of closing deals and hitting revenue targets.

Ability to build pitch decks and proposals in PowerPoint, Canva or Google Slides.

Strong command of LinkedIn as a prospecting tool and comfort running your own outreach.

Excellent communication, presentation and negotiation skills.

Strong analytical thinking and a data-driven mindset, with comfort in numbers, reports and ROI discussions.

Hands-on experience with a CRM and outreach tools.

Proficiency in G Suite; familiarity with Meta, Google and LinkedIn Ads is an advantage.

Comfortable using AI tools to improve research, proposals and productivity.

What Will Make You Successful

You think beyond the pitch and understand the client's business growth.

You are comfortable discussing marketing numbers, not just creative ideas.

You tailor every pitch to the client instead of reusing a template.

You can challenge a client's assumptions with data and advise them confidently.

You build real relationships with consultants and partners who bring referrals.

You stay disciplined on pipeline hygiene and follow-ups.

Bonus Points If You Have

Experience selling digital marketing or performance marketing services.

An existing network of consultants, agencies or channel partners.

Experience with Real Estate, Education or Healthcare clients.

Familiarity with LinkedIn automation and lead-generation tools.

Agency experience is mandatory. Candidates with prior experience selling performance marketing services will be preferred.

Apply on 8 Views | Digital Marketing