CalculationAdvancedQuality, Cost & Token Economics / Measuring ROI and business impact / #15

Explain the risk-adjusted ROI of an AI project with uncertain feasibility.

BOUND · candidate-molecule screening for drug discovery

Bindrose is Corvantis Biosciences' AI molecule screener. It reads a target protein's shape and ranks candidate compounds by how likely each one is to bind it, before a single molecule gets made in a lab. Bindrose has a real record on 40 ordinary targets. Auger isn't ordinary: a shallow, mostly featureless pocket that no lab has ever found a working small-molecule binder for, by any method. Wenke Delacoste owns Bindrose's numbers. Osei Bramwell, who runs portfolio strategy, needs a fundable case for screening Auger anyway, and won't take a number with no arithmetic behind it.

The direct answer
Score Auger the way you'd score any real bet: the chance it's even technically feasible, times the payoff if it works, minus what it costs to find out either way. For Corvantis that's about 18% times $70 million, minus a $2.2 million pilot, or roughly $10.4 million risk-adjusted, not the $67.8 million a naive "assume it works" slide would show. Fund the pilot, and hand the committee a range, not one confident-sounding number.
Do this, in order
  1. Run the risk-adjusted number: 18% times $70 million, minus the $2.2 million pilot, about $10.4 million.Why: this is the number that survives a real board meeting, because it already prices in the real chance Auger doesn't work at all.
  2. Give the range, $4.8 million to $18.8 million, not the single point estimate.Why: 18% is the least certain number in the whole equation, so one value hides exactly the risk the committee is paying you to surface.
  3. Own where every number came from: the base rate, the backtest, the vendor quotes.Why: a number with no stated source is a guess wearing a percent sign, and that's exactly what sank Program Ferro eighteen months ago.
  4. Sanity-check the risk-adjusted number against the naive one, and against the $22 million blind alternative.Why: $10.4 million real against $67.8 million naive shows the size of the overconfidence; $2.2 million against $22 million shows the pilot is a cheap way to buy the answer first.
  5. Name the assumption that would move the answer most: the 18% feasibility figure, not the payoff estimate.Why: a 10-point swing in feasibility moves the number by about $7 million; a $10 million swing in the payoff estimate only moves it $1.8 million, and feasibility is also the number with the least real evidence behind it.
  6. Don't build a wide range for the well-characterized targets.Why: Bindrose's 40-target record already makes feasibility there close to certain, so forcing a wide range onto a number that's actually solid is its own kind of dishonesty.

How to answer this, stage by stage

Nobody's grading whether you can name a probability out loud. They're grading whether you'll multiply instead of hope, and whether you know a confident single number is a warning sign when nobody's ever tried the thing before.

1
Anchor it to one real bet and one real number owner
Say it like this
"Let's ground this in one real decision. Corvantis Biosciences built Bindrose, an AI tool that ranks candidate drug molecules by how likely they are to bind a target protein. Wenke Delacoste owns that model's numbers, and right now they're building the case to run it against Auger, a target nobody's ever found a working molecule for. That's the bet I want to price."
Why this works
An abstract "how do you handle uncertain feasibility" answer stays a slogan. One real bet keeps every number checkable.
2
Say what "uncertain feasibility" actually means here
Say it like this
"This isn't normal project risk, where you're unsure how long something takes. Bindrose's model has only ever been trained and proven on targets with a deep, well-defined pocket. Auger's pocket is shallow and mostly featureless. Nobody knows if the model's underlying approach can even represent binding on a shape like that. That's the actual unknown: not the schedule, the science."
Why this works
Naming the real unknown up front stops the answer from sliding into generic project risk, where a normal timeline buffer would be the whole fix.
3
Lay the equation out loud, before touching a single figure
Say it like this
"Risk-adjusted expected value equals the probability it's technically feasible, times the payoff if it works, minus the cost of finding out, which gets paid whether Auger turns out to be a yes or a no. That's the whole shape of it. Everything else is filling in three numbers honestly."
Why this works
Saying the equation before any figure stops "it's risky" from quietly standing in for real arithmetic.
4
Give the decision, in one breath
Say it like this
"Here's what I'd do. I'd put feasibility at 18%, based on our own base rate plus a weak but real backtest signal. Times a $70 million payoff, minus a $2.2 million pilot, that's about $10.4 million risk-adjusted. Positive, worth funding, and nowhere near the $67.8 million a naive sheet would show if you just assumed it works."
Why this works
This is the direct answer, said before any story about where the numbers came from.
5
Own each number, with where it actually came from
Say it like this
"Feasibility: across our last 9 attempts at a first tractable hit on a genuinely novel target, by any method, 1 succeeded, call it 11%. Bindrose's own backtest on the two closest analog pocket shapes we have public data for shows a modest, real, but weak positive signal, so I nudge that up to 18%. Payoff: $70 million, the average of our last four comparable licensing deals for a first tractable hit in this target class, plus the $22 million we'd otherwise pay a CRO to find out blind. Cost: $2.2 million, real quotes, compute, synthesis, and assay on the top 250 candidates, and the team's time for four months."
Why this works
Shows the estimate is built from parts a listener could check themselves, not one vague "it's promising" line.
6
Use a range on the number that's genuinely uncertain
Say it like this
"Payoff and cost I'll treat as close to point numbers, they're anchored to real deal comps and real vendor quotes. Feasibility is the one I won't pretend to know precisely, so I'd give the committee 10% to 30%, not 18% alone. That puts the risk-adjusted value between $4.8 million and $18.8 million. It stays positive across the whole range, which is itself worth saying out loud."
Why this works
A single number here would claim more certainty than the least-known term in the equation actually has.
7
Run it against something real, and name what got turned down
Say it like this
"Two checks. First, $10.4 million real against $67.8 million naive tells you how much of that naive number was just optimism. Second, the $2.2 million pilot is about a tenth of the $22 million a blind, non-AI campaign against Auger would cost, so this is a cheap way to buy the answer before we bet the bigger number. We did talk about skipping the pilot and going straight to the full $22 million campaign, a partner had offered good milestone terms if we moved fast. We turned it down. Ten times the capital with zero evidence on tractability is exactly the mistake that already cost us $4.1 million on a target we called Program Ferro, eighteen months back."
Why this works
Naming the sanity check and the rejected alternative together is what makes this a judgment call, not a spreadsheet exercise.
8
Name the assumption that actually moves it, then close on one line
Say it like this
"If you ask which number would change my mind most, it's feasibility, not payoff. A 10-point swing in feasibility moves the answer by about $7 million. A $10 million swing in the payoff estimate only moves it $1.8 million. And feasibility is the number I trust least, because nobody's ever tried this exact model on a pocket this shallow. So: multiply, don't hope. Range the number that's actually uncertain. Fund the $2.2 million pilot, because $4.8 million to $18.8 million beats $22 million blind, every time."
Why this works
Closing on the decision and the thing to actually watch is what makes this sound rehearsed, not like a story that trailed off.

Let's learn

Here's what happens when a research committee asks a scientist for one number, and gets handed a range instead.

Bindrose is Corvantis Biosciences' AI molecule screener. Give it a target protein's shape, and it ranks candidate compounds by how likely each one is to bind that target, weeks before anyone synthesizes a single molecule to test in a lab.

Before Bindrose, a target like this got triaged by hand: a small team of chemists working from literature analogies and gut feel, picking maybe 500 candidates to actually make and test, at real cost and real time, with a hit rate under 3%. Bindrose changed that math on the 40 targets it's screened so far. It ranks about 2 million virtual candidates down to a shortlist worth testing in a real lab, and roughly 30% of its top-ranked candidates go on to validate as genuine binders.

Hand sketched icon list titled Bindrose's proven ground, 40 targets in. Three rows: a gauge icon, 40 well-defined-pocket targets screened so far. A funnel icon, 2 million candidates ranked down to a wet-lab shortlist. A document icon, about 30 percent of top-ranked candidates validate as real hits.
Forty targets in, Bindrose's edge on a normal, well-defined pocket isn't a guess anymore. It's a track record.

Auger is not a normal target. Every target Bindrose has ever screened has a deep, well-defined pocket, a clear place for a small molecule to grab onto. Auger's pocket is shallow and mostly featureless, the kind of shape the field calls undruggable, because no lab, using any method, has ever found a validated small-molecule binder for a pocket like it.

Knowledge spark: why does pocket shape matter to a model, not just a chemist? Bindrose's scoring model learned what "a good fit" looks like from 40 targets that all share one thing: a deep pocket with clear geometry. Auger doesn't have that shape at all. The model has never seen anything like it, so its scores on Auger aren't a smaller version of its usual accuracy. They're a guess dressed up as a number.
Hand sketched comparison diagram titled Two pockets, one proven, one unknown. Left panel, a gauge icon labeled a normal target, caption a deep well-defined pocket, Bindrose has 40 of these behind it. Right panel, a question mark icon labeled Auger, caption a shallow mostly featureless pocket, Bindrose has never scored one.
Bindrose's 30% hit rate belongs to the left panel. Nobody has evidence it belongs to the right one too.

Here's the turn. The real problem with Auger was never that Bindrose might fail on it. Plenty of ambitious science fails, and a portfolio built on nothing but sure things isn't much of a portfolio. The real problem is what happens when a comfortable, unsourced number stands in for that risk in front of the people deciding whether to spend real money. Eighteen months earlier, a different team pitched a different novel target at 70% feasible, no stated source, because 70% sounded fundable and 15% didn't. Corvantis spent $4.1 million over nine months. Zero validated hits. Nobody could ever say afterward where the 70% had come from.

We didn't need a bigger number. We needed one we could actually defend.

What it costs at its worst: a fundable-sounding number that turns out to have no arithmetic under it doesn't just waste a budget line. It burns the one thing a small computational team actually trades on, which is being believed the next time they ask for money.

The choice that mattered Program Ferro's business case used a single feasibility figure with no stated source, because a range read as less confident and a committee under time pressure rewards confidence. That was the wrong trade. A sourced range is more defensible than an unsourced point, not less, the moment anyone actually asks where the number came from.

What I'd leave alone: Bindrose's ordinary, well-defined-pocket targets. With 40 of them behind it and a real hit rate to show, feasibility there is close to certain. Building an elaborate range for a number that's already solid isn't rigor, it's theater.

The lesson: an honest range costs you comfort in the room, not credibility. The number that survives a hard question isn't the one that sounds most sure of itself. It's the one that shows its work.

Now here is the same thing as a story

Read the short version above when you're in the room. Read this one when you want to feel why a number with no source is a bigger risk than the science it's supposed to describe.

Every Tuesday afternoon, Wenke Delacoste opens the same tracker: forty rows, one per target Bindrose has ever screened, every single one with a real, well-defined pocket to grab onto. Ask Wenke which of those forty nearly missed a real binder, and they can recite the assay number from memory.

For most of the last two years, that tracker was the whole job. The committee stopped asking Wenke to walk the arithmetic on an ordinary target; they trusted the topline number on the slide, because the topline number had earned it, target after target.

The business cases got shorter to match. The first ones ran a full page: assumptions, sources, a range with reasons. A year in, most had shrunk to a paragraph. By the time Auger came up, the draft in front of Wenke was a single line: "Feasibility: high. Recommend proceeding."

Then came the hallway conversation. Osei Bramwell caught Wenke near the elevator, not with a data pull, not with an audit, just a remark. "You know what happened to Ferro, right? Nobody in that room wants that number again."

Wenke knew exactly what had happened to Ferro. Everyone did. A single feasibility figure, 70%, that had felt right in the room because the science team was excited, and that nobody could actually source when the money was already gone. Nine months. $4.1 million. Zero.

Program Ferro never lost $4.1 million on bad science. It lost it on a good number nobody could source.
Hand sketched timeline titled The four months that buy the real answer. Four milestones: fine-tune, month 1 shallow-pocket data. Screen, month 2, 3 million candidates ranked. Synthesize and assay, months 3 to 4, top 250 tested, this milestone emphasized. Read the rate, month 4, the real number.
Not a guess about four months. A plan for what each month buys, and what it costs to find out.

So Wenke deleted the single line and started over, the slow way. Nine prior attempts at a first tractable hit on a genuinely novel target, company-wide, any method: one success. That's an 11% base rate, sourced, checkable, unflattering. Then the one piece of real evidence Bindrose actually had: a backtest against the two closest analog shallow-pocket structures in public data, where the model's ranking did better than random, not proof of anything, but a real, if weak, positive signal. Blend the two honestly and you land at 18%, not 70%, and not a comfortable round 50% either.

The old decision, the one Wenke would take back, wasn't a design choice on Bindrose at all. It was what happened in the room where Ferro's number got set. Someone asked, "where does 70% come from," and nobody had a real answer, and nobody pushed, because pushing back on an excited science team felt like betting against the science itself. The number stood because no one made it earn its place.

Run that meeting again, with one rule added: every number states its source out loud, or it doesn't go on the slide. Same Auger opportunity, same pressure to move fast. This time, when Osei asks where 18% comes from, Wenke has it in one sentence, and the range on the slide reads $4.8 million to $18.8 million, not a single confident figure with nothing under it.

One habit let a number's confidence stand in for its evidence. The other makes the evidence show up as a range, even when the range is a little uncomfortable to look at.

What Wenke would tell their past self, watching that Ferro meeting happen and saying nothing: an unsourced number isn't a smaller risk than a range. It's the same risk. It just waits until the bill comes due to show itself.

BOUND, or how to price a bet nobody's placed before

Not a story wearing a framework's clothes. This is an estimation problem where the hardest number in the equation is also the one nobody at the company has real data on, and BOUND is what turns "it's uncertain" into a figure a portfolio committee can actually act on.

BBreak it down. What's the actual equation?
Risk-adjusted expected value equals the probability Auger is technically feasible, times the payoff if it works, minus the cost of finding out, which gets paid regardless of whether the answer is yes or no. That last part matters: the pilot's cost isn't a bet on success, it's the price of an answer.
Say the equation before naming a figure, or "it's risky" quietly stands in for arithmetic nobody actually did.
OOwn the numbers. Where did each one come from?
Feasibility: Corvantis's own base rate, 1 success in 9 prior novel-target attempts by any method, about 11%, nudged to 18% by Bindrose's own weak-but-real backtest signal on two analog shallow-pocket structures. Payoff: $70 million, blending the $22 million an outsourced blind campaign would otherwise cost against the average of the last four comparable licensing deals for a first tractable hit in this target class. Cost: $2.2 million, real numbers, $180,000 in compute and fine-tuning, $1.7 million to synthesize and assay the top 250 candidates, $310,000 for the team's four months. This is also where the rejected alternative sits: skipping the pilot and committing straight to the $22 million campaign, turned down because it risks ten times the capital with zero evidence on tractability, the same mistake, at larger scale, that already cost $4.1 million on Program Ferro.
Owning the number means saying where it came from and what got turned down instead, not just stating a figure.
UUse a range, not one number.
Payoff and cost are anchored to real comps and real quotes, close enough to point figures. Feasibility is the one number nobody at Corvantis has real precedent for, so it gets a range: 10% to 30%. That puts the risk-adjusted value between $4.8 million and $18.8 million, not the single $10.4 million a slide would round to.
The whole case for funding the pilot instead of the full campaign lives inside that range: even the pessimistic end beats doing nothing.
Hand sketched labeled parts diagram titled What decides Auger's risk-adjusted number. A central gauge icon labeled risk-adjusted EV, with four labeled callouts: feasibility 10 to 30 percent, payoff if it works 70 million dollars, cost of finding out 2.2 million dollars, and a range not one point.
Three real numbers and one habit. The habit, using a range instead of a point on the number that's actually uncertain, is the whole method.
Auger's risk-adjusted value, built from the equation's own terms
$15M $7.5M 0 $12.6M Expected payoff (18% × $70M) −$2.2M Cost of finding out, either way $10.4M Risk-adjusted EV
Expected payoffCost subtractedRisk-adjusted EV
$12.6 million expected payoff, minus a $2.2 million pilot that gets paid win or lose, lands at $10.4 million. Positive, and honest about where it came from.
NNail the sanity check. Does the number survive being compared to something real?
Against the naive "assume it works" number, $70 million minus $2.2 million, or $67.8 million, the risk-adjusted $10.4 million looks small. That gap is the point: $67.8 million was only ever true on the one day Auger turns out to be easy. $10.4 million is true whether it does or doesn't. Second check: the $2.2 million pilot is about a tenth of the $22 million a blind, non-AI campaign against Auger would cost, so this buys the real answer at a tenth of the price of betting blind.
The hardest step, and the one Program Ferro skipped. A number that sounds confident can still be sitting on nothing underneath it.
Hand sketched full page metaphor scene titled A guess that sounds sure is not the same as a number that is. Left panel, a gauge icon labeled assume it works, caption 67.8 million, true only on the day Auger turns out easy. Right panel, a balance scale icon labeled risk-adjusted, caption 4.8 to 18.8 million, true either way it lands.
The whole answer to this question in one picture. A number that's only true if you're lucky was never the same thing as a number that's true either way.
DDirection. Which assumption would move the answer most?
A 10-point swing in feasibility moves the risk-adjusted value by about $7 million. A $10 million swing in the payoff estimate only moves it $1.8 million. A real swing in the cost estimate, driven by actual vendor quotes, barely moves it at all. Feasibility is both the biggest lever and the number Corvantis has the least real evidence for, so that's the one worth naming, not the biggest dollar figure in the equation.
Naming the assumption that's both uncertain and consequential, not just the biggest one, is what a good estimator does that a bad one skips.
Hand sketched quadrant diagram titled Which assumption actually deserves the worry. X axis how well-grounded the number is, from a real guess to a real quote. Y axis how much it moves the answer, from small move to big move. Feasibility plotted top left, a real guess with a big move. Payoff plotted near the middle. Pilot cost plotted lower right, a real quote with a small move.
Feasibility sits exactly where you don't want your biggest lever to sit: least grounded, most consequential.
How far the risk-adjusted value swings, per assumption
$0M $5M $10M $15M $20M Feasibility $4.8M → $18.8M Payoff $7.7M → $13.1M Pilot cost $10.1M → $10.7M
Feasibility, 10% to 30%Payoff, $55M to $85MPilot cost, $1.9M to $2.5M
Feasibility's bar is over 20 times wider than the pilot cost's. It's the assumption worth losing sleep over, not the one with the biggest dollar sign next to it.

Three things worth stating directly, since this is where the real judgment sits. The AI-specific failure mode is silent out-of-distribution overconfidence: Bindrose's scoring model was trained almost entirely on deep, well-defined pockets, so nothing in its architecture flags "this input doesn't look like anything I've seen" when it's handed Auger's shallow, featureless one. It can still hand back a confident-looking score built on spurious geometric similarity rather than any real binding signal. The guardrail is simple and non-negotiable: no Bindrose score counts as evidence for Auger on its own. Every one of the top 250 candidates has to clear a real wet-lab binding assay before it's called a hit, and the pilot tracks calibration against the two held-out analog structures the whole way through, not just the final ranking. And the quality-versus-cost trade-off is real: Wenke could have screened a wider 10-million-candidate pool and validated a cheaper 80-candidate batch to save budget, but a smaller wet-lab sample gives a noisier read on the true hit rate exactly when the feasibility range needs to be trustworthy. The larger, fully-validated 250-candidate batch costs more per candidate. It's also the only version of this pilot whose answer the committee can actually act on.

And if you want to be sure it really works, try it somewhere else

Same five letters, a battery lab instead of a wet lab, and this time the unproven thing isn't a binding pocket. It's a whole class of chemistry nobody's gotten to hold together yet.

Ionvale is a battery-materials company. Its screening model, Cellwright, ranks candidate solid electrolyte formulations by predicted ionic conductivity and mechanical stability, the two properties a real cell needs to actually work. Cellwright has a solid record on Ionvale's existing electrolyte families. What it's never been tried on is a genuinely new solid-state chemistry class the R&D team wants to move to, one that promises a real jump in energy density if it can be made to hold together at all.

Hand sketched comparison diagram titled Same BOUND, a battery lab instead of a wet lab. Left panel, a person icon labeled Wenke, Corvantis Biosciences, caption Auger's shallow pocket, an unproven fit for the model. Right panel, a person icon labeled Sigbjorn, Ionvale, caption a new solid-state chemistry class, an unproven fit for the model.
Same BOUND, a different lab, a different kind of unproven. Both times, the model's architecture itself is the thing nobody's tested yet.

Sigbjorn Rooijakkers owns Cellwright's ROI case, and ran the same five letters Wenke did. Break it down: probability the model can usefully screen this new chemistry class, times the payoff if it can, minus the cost of a physical pilot. Own the numbers: 2 successes in 7 prior "new chemistry class" screening attempts, about 28% feasible, against a $45 million payoff, mostly avoided bench trial-and-error and a faster path to a production-viable cell, minus a $1.1 million pilot to fabricate and test the top 40 candidate formulations. Use a range: 20% to 40%, putting the risk-adjusted value between $7.9 million and $16.9 million, not the $43.9 million a naive sheet would show.

The decision Sigbjorn would take back Ionvale's earlier chemistry pivots got pitched with a single "likely feasible" line too, because Cellwright's track record on known chemistries made it easy to assume the model's judgment would just carry over. It doesn't, automatically, to a class of material the model has never scored.

Same rank, different lever: Ionvale's fix isn't a bigger physical-testing team. It's the same habit, run on Cellwright's own numbers: source the base rate, range the number nobody has real precedent for, and watch feasibility, not the payoff estimate, as the assumption that actually decides the answer.

Swap the trigger and it still runs.
Speed: an interviewer caps you at ninety seconds. Skip straight to it: multiply probability by payoff, subtract the cost of finding out, range the number that's genuinely uncertain, and fund the small bet before the big one.
Cost: there's no time this quarter to build a sourced base rate from scratch. Ship the honest version anyway, a wider range built from whatever real data exists, revisited once the pilot itself produces better numbers.
The model got better, for real: say Bindrose's backtest signal on shallow pockets turns out stronger than expected. The range narrows and shifts up, but the habit doesn't change. A good result updates the number. It doesn't excuse skipping the range next time.

Where people run it wrong.
They report a single confident-sounding probability because a range reads as less certain, exactly the mistake that cost Program Ferro $4.1 million.
They range every term evenly instead of separating the well-grounded numbers from the genuinely uncertain one.
They compare the risk-adjusted number to nothing, so nobody in the room can tell if $10.4 million is a strong return or a red flag.

How to use it live. Ask the source question before naming a number: "is this probability estimate coming from a real base rate and real evidence, or is it a feeling that happens to sound fundable?" That question alone usually tells you whether you're about to defend a real number or repeat someone else's Program Ferro.

Flashcards (tap any card to flip it)

1 · THE FRAMEWORK
What framework is this, and what's its one job?
Tap to flip
ANSWER
BOUND: show the arithmetic, own the assumptions. Built for estimation and feasibility questions like this one, not a habit-flip story.
2 · THE PERSON
Who is this answer about?
Tap to flip
ANSWER
Wenke Delacoste, who owns Bindrose's numbers at Corvantis Biosciences, with a 40-target track record behind them on ordinary, well-defined-pocket screens.
3 · WHAT'S UNTESTED
What does Bindrose have zero track record on, that makes Auger different from every target it's screened before?
Tap to flip
ANSWER
Auger's shallow, mostly featureless binding pocket. Bindrose's model has only ever been trained and proven on deep, well-defined pockets, so nothing in its architecture is known to generalize to this shape.
4 · THE EQUATION
What three terms make up Auger's risk-adjusted expected value?
Tap to flip
ANSWER
Probability of technical feasibility, times the payoff if it works, minus the cost of finding out, paid whether the answer is yes or no.
5 · THE OLD DECISION
What old habit would Wenke take back?
Tap to flip
ANSWER
Letting a single confident-sounding probability stand in for real evidence, with no stated source, the same habit that cost Program Ferro $4.1 million and zero validated hits eighteen months earlier.
6 · THE NUMBER
Fill in the blank: the naive "assume it works" value for Auger is $___. The risk-adjusted range is $___ to $___.
Tap to flip
ANSWER
$67.8 million naive. $4.8 million to $18.8 million risk-adjusted, with an $10.4 million point estimate at 18% feasibility.
7 · THE REPLAY
Same hard question, new habit, what changes?
Tap to flip
ANSWER
When Osei asks where 18% comes from, Wenke answers in one sentence, with the range, $4.8 million to $18.8 million, already on the slide, sourced and defensible.
8 · CROSS-PRODUCT TRANSFER
Section 4 answers this same question again for a different product. Which product, and what's uncertain there?
Tap to flip
ANSWER
Cellwright, Ionvale's battery-materials screening model. What's uncertain there is whether the model generalizes to a genuinely new solid-state chemistry class it's never scored before.

Check yourself Score: 0 / 0

Fill in the blank
1. Wenke's honest feasibility estimate for Auger is a range from ___% to ___%, with a point estimate of ___%.
Show hint
Check the U step in the BOUND recap.
Show answer
10% to 30%, point estimate 18%. Built from Corvantis's 11% base rate on prior novel-target attempts, nudged up by Bindrose's weak but real backtest signal on two analog structures.
True or false
2. True or false: since 18% is Wenke's best single estimate, it would have been just as honest to put 18% on the slide instead of the 10% to 30% range.
  • True
  • False
Show hint
Look at what the U step says a single number claims that a range doesn't.
Show answer
False. A single number claims a precision nobody actually has, which is exactly the mistake Program Ferro made with its unsourced 70%. The range is what lets the committee see how much the answer would change if feasibility landed at the low end.
Multiple choice
3. What old habit does this answer take back, and what would it have looked like left in place?
  • A. Screening fewer than 2 million candidates per target.
  • B. Presenting a single, unsourced feasibility percentage because it sounds more fundable than a range.
  • C. Running the wet-lab validation on only 40 candidates instead of 250.
  • D. Skipping the $180,000 compute and fine-tuning step entirely.
Show hint
Check what actually happened to Program Ferro, and what "the choice that mattered" key point says.
Show answer
B. Program Ferro's 70% had no source anyone could name when asked. Left in place, that habit would have shipped the same failure again, just on a different target.
Short answer, where it wouldn't matter
4. Name a place in Bindrose's own work where you would NOT need to build a wide feasibility range.
Show hint
Look at "what I'd leave alone" in Let's learn.
Show answer
Model answer: Bindrose's ordinary, well-defined-pocket targets. With 40 of them screened and a real 30% hit rate, feasibility there is close to certain, so a point estimate is honest, not lazy.
Short answer, apply it yourself
5. Think of a project you've pitched, or seen pitched, where feasibility itself was genuinely unknown, not just the timeline. What single number stood in for that uncertainty, and what range should have replaced it?
Show hint
Think about a case where success depended on whether something entirely new would even work, not on how long a known approach would take.
Show answer
Model answer: A retailer's pitch for an AI visual search feature said "high confidence" it would work for a product category with no labeled training images yet. The honest number was a range, maybe 20% to 45% that the model would hit a usable accuracy without new labeled data, based on how a similar category had performed on half the data it now had.
Short answer, work the number
6. If Wenke had used Program Ferro's unsourced 70% instead of the honest 18%, what would Auger's risk-adjusted value have come out to, and why is 18% the number that should actually be on the slide?
Show hint
Use the same equation from the B step, swap in 70% for feasibility, and compare it to what Program Ferro's own 70% actually produced.
Show answer
$46.8 million. 0.70 × $70M − $2.2M = $46.8M, a number that looks great and has no real basis, the exact shape of Program Ferro's pitch. 18% is the honest figure because it's sourced from Corvantis's actual 11% base rate plus a real, if weak, backtest signal, not from how confident the room happened to feel.
Before you close the answer
Why this works
Tests whether you'll treat "uncertain feasibility" as a real probability to multiply, not a mood to hedge around, and whether you know a single confident-sounding number is itself a warning sign when nobody's ever tried the thing before.
Follow-up traps
"Isn't 18% just a made-up number too?" Response: no, it's a stated blend of two real, checkable sources, Corvantis's 9-attempt base rate and Bindrose's own backtest on the closest analog structures, unlike Program Ferro's 70%, which nobody could source when the committee actually asked.

"If the range always stays positive, why not skip the pilot and go straight to the full campaign?" Response: because the range's floor, $4.8 million, is measured against a $2.2 million pilot, not against the $22 million a full blind campaign would actually cost if the true feasibility turns out to sit at that same low end.
If pressed
The 250-candidate wet-lab validation batch isn't an arbitrary round number. At that sample size, the resulting hit-rate estimate carries roughly plus or minus five percentage points of precision, tight enough to actually move next quarter's feasibility range instead of just re-confirming whatever number the team already believed going in.
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