Campaign Execution:
•Support end-to-end execution of brand campaigns - from planning and timelines to coordinating with creative, media, and external agencies
•Track campaign deliverables and deadlines, flagging risks early and keeping stakeholders aligned
•Coordinate with internal teams and vendors to ensure campaign assets are delivered on time and to brief
Packaging and Artwork Coordination:
•Coordinate packaging and artwork development with design, legal, and regulatory teams to ensure timely approvals
•Track artwork versions and change requests, ensuring accuracy across SKUs and pack formats
•Liaise with printers and suppliers to ensure packaging timelines align with launch and production schedules
Consumer Insights and Competition Tracking:
•Track competitor activity, launches, and pricing in the kids/non-toddler and snacking categories
•Support consumer research initiatives and consolidate insights into clear, actionable summaries
•Keep the category manager and broader team updated on market trends relevant to the portfolio
Social Calendar Management:
•Own the social media content calendar for the portfolio, coordinating inputs from creative and marketing teams
•Ensure posts are scheduled on time and aligned with campaign and brand priorities
•Track social performance metrics and share learnings to inform future content
Day-to-Day Cross-Functional Coordination:
•Act as a day-to-day point of contact between the brand team and functions like sales, supply chain, and creative
•Help the category manager stay on top of ongoing projects, follow-ups, and approvals
•Support ad-hoc reports, presentations, and other brand team requirements as they come up
