•Plan, execute, optimize and manage Amazon Ads / Sponsored Ads campaigns across multiple brands and product categories.
•Manage advertising campaigns across other marketplaces such as Noon and quick- commerce platforms, wherever applicable.
•Monitor and optimize key performance metrics including: ROAS, ROI, ACOS / TACOS
•Conduct regular campaign analysis and identify opportunities to improve traffic, conversion and overall advertising efficiency.
•Perform keyword research, bid optimization, search-term analysis and campaign restructuring.
•Manage campaign budgets and ensure spends are aligned with business and brand objectives.
•Prepare daily/weekly/monthly performance reports with actionable insights and recommendations.
•Work closely with the e-commerce/business team to align advertising strategy with sales targets, inventory availability, promotions and marketplace objectives.
•Identify underperforming campaigns/products and take corrective actions to improve performance.
•Support product launches and promotional campaigns through performance marketing.
Google & Meta Ads
•Hands-on experience in running and optimizing Google Ads and Meta Ads.
•Understanding of campaign objectives, audience targeting, creatives, budgets, CPC, CTR, CVR, CPA, ROAS and other performance metrics.
•Ability to analyze cross-channel performance and recommend budget allocation.
Candidate Profile
•2–3+ years of hands-on experience in Performance Marketing / Digital Advertising.
•Strong practical experience in Amazon Ads is mandatory/preferred, with marketplace advertising as a core area of expertise.
•Experience with Google Ads and Meta Ads.
•Strong understanding of e-commerce and marketplace sales funnels.
•Good analytical and numerical skills with the ability to convert campaign data into actionable business insights.
•Experience managing advertising budgets and optimizing campaigns based on performance.
•Strong understanding of ROAS, ROI, ACOS, TACOS, CTR, CPC, CVR, CPA, impressions, clicks and conversions.
•Ability to work independently, take ownership of campaigns and deliver against sales/performance targets.
What We’re Looking For
Someone who is hands-on with campaign execution and optimization, not just reporting. The ideal candidate should be able to look at campaign data, understand what is working, what is not working, why it is happening, and what action needs to be taken to improve sales and ROAS.
