This is a high-impact, relationship-driven role focused on creator growth, creator success, and revenue enablement .
You’ll work closely with creators to help them launch, market, and scale their merchandise business on Frankly Wearing. This role is part creator partnerships, part growth strategy, and part account management.
You should enjoy working with creative people, solving problems, identifying opportunities, and helping creators turn audiences and ideas into sustainable merch sales.
What You’ll Own
Creator Acquisition & Partnerships
•Identify, onboard, and nurture creators, artists, influencers, niche community leaders.
•Build scalable creator outreach systems and partnership playbooks.
•Develop referral, ambassador, and creator growth initiatives.
Creator Success & Revenue Growth
•Act as the primary point of contact for creators on the platform.
•Help creators optimize their merch strategy, product selection, pricing, positioning, and promotions.
•Guide creators on organic and paid methods to market their merchandise effectively.
•Analyze creator performance and proactively identify opportunities to improve sales.
Merch Strategy & Trend Spotting
•Help creators identify high-potential niches, trends, and product opportunities.
•Recommend merchandising ideas based on audience behavior and interests.
•Work with internal teams to improve product discoverability and creator outcomes.
Education & Enablement
•Create playbooks, guides, webinars, and educational content to help creators grow.
•Support creators with best practices for launching and promoting merchandise.
Community Building
•Build strong creator relationships and foster a sense of community among creators.
•Gather feedback and advocate for creator needs internally.
•Improve creator retention, satisfaction, and long-term success.
Cross-functional Collaboration
Work closely with the Head of Marketing and leadership teams to improve creator experience and platform growth.
