Campaign Management (Primary Focus)
•Plan, launch, and manage campaigns across Search, Social, Push Campaign
•Work closely with content team to manage ad copies, creatives, and landing page requirements
•Scale high-performing campaigns and optimise basis performance
•Work closely with media/agency partners for campaign execution
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A/B Testing & Experimentation
•Design structured A/B tests across creatives, audiences, landing pages, and offers
•Test hypotheses to improve CTR and cost efficiency
•Measure results statistically and implement winning variations
•Build a continuous experimentation roadmap
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Funnel Tracking & Optimization
•Track full acquisition funnel:
Discovery to fulfilment
•Identify drop-offs and conversion bottlenecks
•Partner with Product/Tech to fix funnel leakages
•Improve conversion rates and reduce cost per acquisition through data-led actions
•Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
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Consumer AI–Led Targeting & Personalization
•Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
•Execute & automate remarketing framework
•Support personalized communication and recommendation initiatives
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Analytics & Reporting
•Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
•Create dashboards and performance reports
•Analyze campaign and cohort performance
•Share insights and optimization recommendations with stakeholders
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Cross-Functional Collaboration
•Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
•Translate campaign needs into clear requirements for implementation
•Ensure seamless execution of growth initiatives across systems
Required Qualifications and Experience
Ideal Profile
•4–6 years in performance/growth marketing
•Strong hands-on experience managing paid campaigns
•Comfortable with data, numbers, and experimentation
•Detail-oriented executor with strong problem-solving skills
•Experience in fintech/lending/app growth is a plus
