SEO & AEO Specialist (B2B SaaS)

Entropik · Software & Internet

Chennai, Tamil Nadu, India; Chennai, India
On-site
Posted today
Marketing & Communications

About the job

Experience: 2-4 years

About Entropik

Entropik is a Human Insights AI company that helps global brands understand their consumers and build better customer and user experiences. Our flagship platform, Decode , brings quantitative and qualitative research together in one place. It's powered by our patented Emotion AI: Facial Coding, Eye Tracking and Voice AI. Teams use it to make research-backed decisions that are faster, more efficient and free from bias.

🌐 www.entropik.io

About the role

You'll own how buyers find Entropik, whether through Google, YouTube or AI assistants like ChatGPT, Perplexity and Google AI Overviews. You'll set the SEO and AEO strategy, write the briefs and back your decisions with data. You'll work closely with marketing leadership, content, the web team and competitive intelligence. Success is measured in organic pipeline, not just traffic.

What you'll do

SEO

Run technical SEO audits and work with the web team to get fixes shipped

Do keyword research (volume, keyword difficulty, SERP analysis) and recommend targets to feed the content plan

Optimise on-page SEO: titles, meta descriptions and section-level keyword briefs for key pages

Write SEO briefs for every blog post, including topic clusters such as AI Agents

Design the internal linking architecture

Plan backlink and off-page strategy, and run outreach once it's approved

Manage link hygiene and the disavow file

Optimise YouTube titles, descriptions and tags

Manage local SEO and the Google Business Profile

Run quarterly content audits and decide what to refresh, merge or prune

Plan and optimise bottom-funnel and comparison pages

Run SEO gap analyses, including competitor gap tracking with the competitive intelligence team

Own the monthly SEO report and scorecard: rankings, organic pipeline and AI citations

AEO / AI search

Track AI citations and share of voice across AI search engines every month

Make content AI-ready by proposing answer structures, schema markup and FAQ formats

Analytics

Own GA4 and attribution, and Google traffic growth along with them

Govern UTMs and attribute pipeline to its sources

Monitor domain health, covering both the site health score and email sending-domain health

Audit Core Web Vitals and give developers prioritised fixes

What we're looking for

2-4 years of hands-on SEO experience in an early stage B2B SaaS startup

Expert-level Ahrefs and Google Search Console

Strong technical SEO: redirects, schema and Core Web Vitals

Working knowledge of AEO and structured data

Comfort with GA4, attribution and UTM frameworks

Apply on Entropik