Senior Director

Sagility · Healthcare & Pharma

Bangalore
On-site
Posted 5 days ago

About the job

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members. The company optimizes the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics. Sagility has more than 25,000 employees across 5 countries.

Sagility has built a portfolio of digital and AI products that are

changing how its workforce is hired, engaged and developed. The

products work. The next challenge is making sure every business

unit adopts them, every stakeholder can explain their value, and the

market recognises them as o!erings worth paying for.

You will own that challenge end to end. You will define the

marketing strategy for each of our three flagship digital and AI

products, drive internal adoption and rollout, build product brands

that carry weight inside and outside Sagility, and prepare the

portfolio for external commercialisation as it moves toward revenue

generation from next year.

Job title:

Senior Director

Job Description:

Key responsibilities:

Product marketing strategy

Define a marketing strategy for each of the three "agship digital and AI products, aligned to portfolio priorities set by the VP, Digital & AI.

Build positioning, messaging frameworks and value propositions for each audience: leadership, operations, frontline users and external buyers.

Translate product capability into business outcomes that decision-makers act on.

Adoption and rollout

Own the adoption plan for each product across geographies and business units, in partnership with product, operations and change teams

Design launch playbooks, enablement material and communication campaigns that move users from awareness to habitual use.

Track adoption funnels and intervene where uptake stalls.

Product branding

Create a distinct, credible brand identity for each product within the Sagility master brand.

Govern naming, visual identity, tone and product storytelling across every touchpoint.

Build a library of demos, case studies and testimonials that make the products tangible.

Stakeholder management:

Act as the marketing voice of the portfolio with CXOs, business unit heads, HR, operations and technology leaders

Run a structured stakeholder engagement plan for each product, with clear owners and cadence.

Present portfolio progress and value stories to executive leadership and intime to clients

Value realization

Define and track value metrics for each product, including productivity, cost, quality and experience outcomes.

Turn value data into proof points that sustain funding, sponsorship and adoption.

Close the loop with product teams so market and user feedback shapes the roadmap

External go-to-market and revenue

Partner with sales, solutions and client leadership to generate pipeline and support deal conversion.

Build the external go-to-market plan as products move to commercial offerings, covering segments, pricing input, packaging and channels

Lead analyst relations, industry events, thought leadership and digital marketing for the portfolio.

Build and lead a lean product marketing team as revenue scales.

Location:

BangaloreIndia

Apply on Sagility