Performance Marketing | Associate
Only Much Louder · Media, Advertising & Entertainment
- Mumbai, India
- On-site
- Posted today
- Marketing & Communications
- Full time
About the job
About OML
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creator community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground up. We won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Our businesses include:
Move Over: OML’s social & culture marketing agency on a mission to bury the boring. Turning social content into entertainment people actually want to watch, share, engage and talk about. We help brands act like creators and build fandoms, not just followings.
Hypothesis: One of India’s fastest-growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences
OML Talent: OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.
OML Studios: India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.
EighteenSixtyTwo: Bacardi’s branded content and solutions agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.
OML Sports: A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.
Key responsibilities:
End-to-end management of all paid campaigns across platforms (Meta, Google etc.), including planning, budgeting, executing, optimizing and reporting for paid ads, along with performance goals, objectives and projections.
Tracking & monitoring of relevant KPIs, and metrics, analysis of results and calibration of campaigns to maximize ROI while proactively making strategic recommendations to meet campaign goals and improve performance based on the analysis.
Run ad-hoc reports pulling performance data and drawing practical conclusions to provide actionable insights for the client.
Own and distribute the given budgets across channels and the funnel to achieve the business objectives. Manage campaign expenses while staying on budget and overachieving on the targets where possible.
Clearly convey and explain paid media performance and best practices to company associates and to clients.
Keep current on emerging digital tools and platforms, digital marketing trends and new technologies, and share insights with the rest of the team.
Be the custodian of all things paid media by sharing knowledge and providing suggestions on improving paid media strategies within the team.
Provide long term support to brands for their media intelligence needs, understanding their content strategy and providing relevant insights on content performance and recommendations.
The role involves market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans.
Skills:
Minimum 1 year of experience with social media ads is a must along with experience with Display and/or E-Commerce etc.
Understanding of the key metrics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.)
Proven track record of successfully leading paid campaigns by supporting from media planning to execution and reporting.
Superior knowledge of paid media tools, digital marketing and analytics platforms like Facebook ads, Google ads, other PPC channels, SEO etc.
Knowledge of social media metrics.
Ability to manage & drive multiple campaigns to completion under concurrent deadlines in a dynamic environment.
Confident communicator with excellent presentation skills.
Experience in growth strategies & brand uplift a plus.
Understanding of conversions tracking and attribution modeling is a plus.
Proactive, and takes ownership of work.
Excited by challenging problems with a strong will to learn new processes and technologies
Be logically and analytically strong, able to learn fast, self motivated and independent in execution.
A grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within it is a plus.
Ability to execute deep & complex quantitative analysis is a huge plus.
Excellent research and analytical skills.
Quick and open to learning new tools.
Strong interest in social media, creator culture, digital media, and entertainment.
Understanding of social media formats, algorithms, and audience engagement metrics.
Comfortable working with spreadsheets and presentations.
Strong attention to detail and organizational skills.
Curious, proactive, and eager to learn.
Our values:
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only to learn from them to build resilience
We take care of ourselves and our colleagues
We are our own managers
We are committed to equality and inclusion
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible
Thank you!
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.