Media Buyer- CPS
ADSPARKX MEDIA · Media, Advertising & Entertainment
- Gurgaon, India
- On-site
- Posted today
- Marketing & Communications
About the job
Experience: 1-3 years
Job Title: Media Analyst
Job Location: Sector 66, Gurugram, Haryana
Employment Type: Full Time
Experience Required: 2-6 years
Work Setup & Schedule: 11 AM to 8 PM (1st & 3rd Saturday WFH)
The objective of this role:
The objective of this role is to manage and execute Google Ads campaigns, focusing on generating profitable results. The media buyer will leverage their analytical skills to test, optimize, and scale campaigns while producing engaging ad creatives.
Key Responsibilities:
Plan, launch, manage, and optimize paid advertising campaigns for CPS Model
Work across platforms such as Google Ads, Meta Ads, Microsoft Ads and other paid traffic channels
Conduct keyword, audience, competitor, and market research
Monitor CPS, CPC, CPA, CTR, Conversion Rate, ROAS and overall campaign profitability
Analyze search terms, audiences, creatives, landing pages, and conversion funnels
Optimize campaigns through bidding, targeting, budget allocation, and testing
Perform A/B testing of ads, creatives, landing pages, and campaign strategies
Track campaign performance and prepare regular reports
Identify new opportunities to scale profitable campaigns
Coordinate with creative, development, tracking, and business teams. Ensure campaigns follow advertising platform policies and applicable requirements
Why Adsparkx?
A portfolio very few buyers can show.
Performance incentives that reward results
A long-term career, not a stepping stone
A culture that works hard and celebrates harder