Marketing Executive

Varun Beverages · Consumer Goods (FMCG)

KEY ACCOUNTABILITIES:

BTL Marketing

 Handling the core marketing BTL activity of assigned Area.

New Product Launch

 Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc

 Adherence to the guidelines given by unit Marketing Manager

Sales Team Support

 Effectively utilize the marketing elements allotted for the assigned territory

 Help the sales team with the on ground marketing elements execution.

 Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping & Data Management

 Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.

 Data update and analysis for the unit.