As Regional Business Development Manager (Accessories) , you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.
Business Performance Management
•Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.
•Develop and execute regional business plans aligned with OEM growth objectives.
•Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.
•Track key business KPIs and ensure sustainable growth.
Dealer Network Development
•Strengthen Accessories business capability across dealerships.
•Conduct regular dealer reviews and performance assessments.
•Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.
Sales & Retail Excellence
•Drive accessory attachment and penetration across vehicle models.
•Implement vehicle-wise and category-wise sales strategies.
•Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.
•Identify, scale, and replicate best practices across the region.
Product & Category Management
•Promote OEM-approved accessories and support new product launches.
•Gather regional market insights and customer requirements to support product development.
•Ensure product availability and healthy inventory levels across dealerships.
•Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.
Program Execution
•Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.
•Roll out sales campaigns, contests, promotions, and incentive programs.
•Ensure effective implementation of seasonal and strategic business initiatives.
•Monitor program effectiveness and ROI.
Training & Capability Building
•Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.
•Build dealer capability in accessory selling, upselling, and customer engagement.
•Support certification and dealer capability enhancement initiatives.
Stakeholder Management
•Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.
•Create synergies with vehicle marketing initiatives and service camps to promote accessories.
•Serve as the primary regional point of contact for Accessories business matters.
•Align OEM and dealer objectives to drive business outcomes.
Market Intelligence & Business Development
•Analyze competitor products, pricing, promotions, and market trends.
•Identify growth opportunities, emerging customer needs, and business development levers.
•Recommend strategic actions to improve market share, revenue, and profitability.
Governance & Compliance
•Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.
•Maintain accurate forecasts, business reports, and performance dashboards.
•Drive adherence to quality, warranty, and customer service standards.
Key Performance Indicators
•Accessories Retail Target Achievement
•Retail Sales Growth
•Support Regional team for Accessories Billing Target Achievement
•Accessories Penetration (%)
•Vehicle Attachment Rate
•Category-wise Growth
•New Product Launch Success Rate
•Dealer Training Coverage
•Inventory Health & Availability
•Customer Satisfaction Metrics
Education Qualification
We prefer a candidate with the following qualifications:
•Graduate in Engineering / Automobile / Mechanical / Business Administration.
•MBA (Marketing / Sales) preferred.
General Experience
•10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
•Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
•Proven track record of managing dealer networks and achieving business targets.
Competencies
Functional Competencies
•Accessories Retail Management
•Dealer Network Management
•Sales Planning & Forecasting
•Market Intelligence
Behavioural Competencies
•Leadership & Influencing Skills
•Customer Orientation
•Result Focus
•Negotiation Skills
•Relationship Management
•Problem Solving
•Communication & Presentation Skills
•Cross-functional Collaboration
