GTM Engineer(Go-To-Market Strategist)

Techdome · IT Services & Consulting

Hyderabad, India; Indore, India
On-site
Posted today
Sales & Business Development

Apply on Techdome Create resume for this job

About the job

Experience: 1.5+ years

About the Role

Techdome is looking for a GTM Engineer to lead how we bring our products and services to market. In simple terms, you will decide who we sell to, what we say to them, and where we reach them , and then run the paid advertising campaigns that turn that plan into real leads and revenue.

Your main focus will be Meta Ads (Facebook and Instagram) , along with other platforms like Google and LinkedIn. You will manage ad budgets, track results, and continuously improve performance. This role suits someone who enjoys taking ownership, working with numbers, and building new growth systems from the ground up.

Key Responsibilities

Go-to-Market Strategy

Define our Ideal Customer Profile (ICP) and identify the right market segments to target.

Create clear positioning and messaging for our products and services.

Choose the right mix of marketing channels for each offering.

Plan and manage product and service launches, from strategy to live campaigns.

Work closely with the design, product, and sales teams to keep messaging consistent.

Paid Advertising

Manage Meta Ads end to end, including audience targeting, creative testing, bidding, and scaling.

Plan, launch, and grow campaigns on Google, LinkedIn, and new channels.

Manage advertising budgets and ensure money is spent efficiently.

Build and improve the full marketing funnel, from first contact to closed deal.

Tracking and Analytics

Set up and maintain tracking tools such as pixels, Conversions API, event tagging, and UTM links.

Monitor key metrics such as CTR, CPC, CPA, and ROAS using GA4 and other tools.

Run A/B tests on ads, landing pages, messaging, and audiences, and record what works.

Keep CRM data accurate and share clear performance reports with the team.

AI and Efficiency

Use AI tools to speed up ad copywriting, creative production, campaign optimization, and reporting.

Requirements

1.5+ years of experience in digital or performance marketing.

Strong, hands-on experience running Meta Ads.

Experience growing campaigns across more than one ad platform.

Experience creating or executing go-to-market plans, including positioning, segmentation, and launches.

Comfort managing a budget and being responsible for results.

Good understanding of marketing funnels, audience segmentation, and retargeting.

Working knowledge of GA4 and CRM or marketing automation tools.

Familiarity with AI marketing tools, such as copywriting assistants and creative generators.

Strong Google Sheets or Excel skills.

Clear communication and strong analytical thinking.

A proactive attitude and interest in building new things.

Good to Have

Basic knowledge of SQL.

Experience with Mixpanel, Amplitude, or similar analytics tools.

Background in product positioning, pricing, or marketing automation.

Interest in AI-based marketing analytics or predictive modeling.

What We Offer

Ownership: Lead GTM strategy and campaigns that directly impact company revenue.

Autonomy: Freedom to make decisions from day one.

Collaboration: Work closely with product, sales, and design teams.

Open culture: A flat team that encourages new ideas and fast learning.

Growth: A clear path toward senior GTM or marketing leadership roles.

Rewards: Competitive salary with performance-based incentives.

Apply on Techdome