Digital Content Lead, Omnichannel Operations & Analytics

Takeda · Healthcare & Pharma

Bengaluru, Karnātaka, India
Hybrid
Posted today
Marketing & Communications
Full time

About the job

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Job Description

The Future Begins Here

At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet.

Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.

At Takeda’s GCC we Unite in Diversity

Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team

Role Objectives:

Manage operations and performance monitoring for all Global Medical content dissemination channels

Analyze channel and content data to identify areas of high and low engagement and identify improvement opportunities for both content and dissemination strategy

Key Responsibilities:

Channel Operations

Coordinate the setup, publication and availability of approved Medical content across designated channels and platforms

Maintain the dissemination calendar, asset status, links, metadata and channel-readiness information

Coordinate operational issues and dependencies with content owners, digital and technology teams and external partners

Analytics & Insights

Consolidate channel and content-performance data into recurring dashboards and reports

Analyze reach, engagement, reuse, format, timing and channel performance to identify meaningful trends

Translate findings into clear recommendations on content, channel mix, timing and user experience for Medical teams

Governance & Improvement

Ensure channel operations follow approved non-promotional content, privacy, consent and local requirements

Support testing and implementation of approved channel or measurement improvements and track the resulting performance

Maintain common measurement definitions and track actions arising from performance reviews

Qualifications:

Experience: More than 6 years of related experience; more than 8 years in the biopharmaceutical industry; experience in Medical digital channels, omnichannel operations, content analytics, digital engagement or performance reporting preferred

Technical skills:

Working knowledge of Medical omnichannel and digital content dissemination operations

Experience developing dashboards, analyzing engagement data and presenting actionable insights

Familiarity with content-management, digital asset and channel-delivery platforms

Ability to translate content and channel-performance data into practical recommendations

Understanding of non-promotional Medical communication, privacy, and local-market requirements

Education: A Medical, scientific, life sciences, analytics, digital communications, business or related degree is required

Languages: Fluent English required; additional languages advantageous

BENEFITS:

It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are:

Competitive Salary + Performance Annual Bonus

Flexible work environment, including hybrid working

Comprehensive Healthcare Insurance Plans for self, spouse, and children

Group Term Life Insurance and Group Accident Insurance programs

Employee Assistance Program

Broad Variety of learning platforms

Diversity, Equity, and Inclusion Programs

Reimbursements – Home Internet & Mobile Phone

Employee Referral Program

Leaves – Paternity Leave (4 Weeks) , Maternity Leave (up to 26 weeks), Bereavement Leave (5 calendar days)

ABOUT GCC IN TAKEDA:

Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day.

As an organization, we are committed to our cloud-driven business transformation and believe the GCCs are the catalysts of change for our global organization.

#Li-Hybrid

Locations

IND - Bengaluru

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Apply on Takeda