Branded Content | Jr Associate

Only Much Louder · Media, Advertising & Entertainment

Mumbai, India
On-site
Posted 5 days ago
Full time

About the job

About OML:

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About the Role:

We are looking for an individual with 1 to 2 years of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:

Support in creation of digital content for social channels (e.g. Social Media- YouTube, Facebook, LinkedIn, Twitter, Instagram etc.)

Conduct research to study social trends, current benchmark patterns, and consumer behaviour

Support in development of community outreach approaches and strategies

Execute social media campaigns under the guidance of the campaign lead/ campaign manager

Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar

Coordinate with cross-functional teams - designer, copy writer, creator, etc - to get things done

Manage end-to-end social media channels

Publish posts on the client’s social media channels successfully and in a timely manner

Moderate and manage online feedback from fans and clients

Continuously test for best timings and best practices to post on client’s social media channels

Researching creator landscape and staying on top of local trends

Negotiating with vendors and content creators to minimize cost

Maintaining documentation & reports

Brief content creators and clearly chart out deliverables and production expectations from creators

Manage client & creators expectations for smoother and unambiguous functioning

Liaising with the support teams - production, legal, accounts - for timely raising of cost sheets, contracts, bills

Ensuring timely payment to vendors

Skills:

Must Have -

Communication : Strong communication and interpersonal skills, with the ability to clearly communicate with clients, internal teams, creators, and vendors.

Organisation: Highly organised with strong attention to detail; able to structure workflows, prioritise tasks, and keep multiple projects and stakeholders streamlined.

Management: Strong project and stakeholder management skills, with the ability to manage timelines, dependencies, and moving parts without creating confusion or chaos.

Should Have -

Well-versed with India’s digital content trends and creators

Strong written and verbal communication skills

Experience in having worked with youth-centric brands and managing their social media pages

Experience in having worked with influencers and content creators

Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors

In depth knowledge of social media platforms and all the different formats and updates that launch on these platforms.

Time management skills & ability to multi-task and wear multiple hats in an organization

Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

Basic photo and video editing skills using editing apps on the phone like Meme generator, Canva, VN, Inshot, etc.

Our values:

We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

We demonstrate honesty, excellence and commitment to success

‘It’s not my job is not part of our vocabulary, we even stuff envelopes

We make mistakes, but only learn from them to build resilience

We take care of ourselves and our colleagues

We are our own managers

We are committed to equality and inclusion

We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

Apply on Only Much Louder