Bharat Banking:Product Head - Farmer Funding

RL - Rural

Lending : National Product Head Farmer Funding

INTERNAL USAGE:

No. of

Vacancies:

Nil

Reports to:

RL - Rural

Lending: Business Head Farmer Funding and Gold

Is a Team leader?

Y

Team Size:

18

Grade:

SVP -1

Business:

Farmer Finance

Department:

Rural Lending

Sub - Department:

Farmer Funding

Location:

Central Office

About Bharat

Banking

The increasing income

diversification, evolution of the tech stack, various government schemes to

improve livelihoods, and integrating the country via roads and the internet

have provided strong tailwinds to the rural and semi urban (RUSU) or Bharat

markets.

To better capitalize on the

growth runway and open the world of possibilities for the Bharat customer,

the bank has set up a separate Bharat Bank vertical. It is an amalgamation

of products and geography, handling certain core products across the country

and all the products in the RUSU branches.

The objective is to

accelerate the growth journey by expanding distribution reach via branches,

partnerships, and digital presence, creating tailored products and processes,

and using the One Axis strategy to harness synergies in all parts of the Bank

to deliver to the Bharat customer.

The Bank also continues to

focus on growing the book profitably by enhancing productivity, improving

operational efficiency to reduce cost, and containing risk by leveraging

technology such as AI and ML & rigorous portfolio monitoring.

The program aims to provide

timely credit facilities to Individual Farmers Farmer funding to meeting all

their cultivation, farm maintenance, consumption and investment needs

Why does the role exist?

n

To support Farmer

Funding business team by creating right product, process and required

enablers including technology and appropriate tools to extend loans to the

individual farmers.

What is its contribution

towards the organization?

n

This role contributes

in Product development and designing appropriate processes within RBI

regulatory framework for Farmer Funding business and responsible for leading

and managing end to end product related initiatives and functions.

What is the size of the

operation the position manages and supports?

n

Pan India

Key

Product Designing,

Development, and Deployment

o

Define Product

strategy

o

Gather market

intelligence through customer

o

Ensure CMC and

other required approvals

o

Lead/anchor all

discussions with Sales, UW, Risk, Ops, BSG, IT, BIU, DBAT to ensure high

quality development (incl. conducting UAT)

o

Project management

and Deployment in coordination with BSG, IT and other stakeholders

o Determine and manage all aspects related

to product success (product pricing, skills sets needed, headcount to manage

business) its changes if any

o Jointly own development and ongoing

maintenance of key product related technology systems and channels together

with IT, BSG, DBAT (and any others)

o Build and drive partnerships for product/

proposition development as well as rollout/ commercialization

Process and Policy

improvisation and Training

o

Define processes

and drive improvements required to run the product; discharge process related

o

Content

development for online training modules/Training manuals/EDMs/SOPs

o

Organize classroom

trainings/leadership trainings for various level employees

o

Develop content

Axis Competency Profile and ensure 100% Participation & Pass Percentage

Audit/ Regulatory compliance

o

Vendor Audit

o

Snap Audit

o

IS Audit

o

Thematic Audit

o

Ops Risk

o

IFC FRR

o

Internal Audit

o

EGRC

o

RBI SSM audit etc

Other Key

o

P&L

o

Business

presentations and reporting. Sales MIS

o

Developing

proposals and SOPs for new projects/proposals/strategic partnerships (BC

partners, Cross-selling, New Products, New Projects, New Processes, and more)

o

Develop BRD, AOPM,

Coordinate with BSG and IT for developing appropriate software

o

Improving business

profitability through appropriate process and cost controls

Optimal qualification

for success on the job is:

MBA in Agri

business with relevant experience

Experience of 15+ Years

in Financial Services and Agri Business Industry

Role

Proficiencies:

For successful execution

of the job, a candidate should possess the following:

Knowledge

Knowledge

of Agriculture ecosystem, Core Farmer Funding Functions, Products and

Processes

Strong

hold of regulatory guidelines and industry practices

Knowledge

of Technology advancements in the industry etc

Skills

Excellent

communication (both verbal & written)

Inter-personal

skills

Leadership

and Team Management skills

Negotiation

skills

Abilities

Ability to work effectively across

functions and demonstrated ability to coach and mentor others

Ability to manage risk and

uncertainty for self and team within a dynamic priority-setting environment

Ability to prioritize and make

decisions in a fast-paced environment

Ability to work as a part of team

and contribute towards team goals

Ability to manage multiple

tasks/projects and deadlines simultaneously