#ACN I&P GN - SONG - MT - Adobe MarTech Value Realization - Manager

Accenture · IT Services & Consulting

Bengaluru
On-site
Posted today
Consulting & Strategy

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Job Description

Job Title: VRO (Value Realization) – Adobe & GenAI Manager

Strategy & Consulting | Global Network | Song MTx (PMDT)

Management Level: 7 – Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Must Have Skills:

Value Realization & Business Case Development

Adobe Experience Platform (AEP), RT-CDP, Journey Optimizer, Analytics

Transformation Advisory & Program Leadership

Generative & Applied AI (GenAI)

Job Summary

We are looking for an experienced VRO (Value Realization Office) Manager with strong exposure to Adobe-led digital, data, and marketing transformations, combined with GenAI-enabled value acceleration. This role spans the full lifecycle—from pursuit shaping to delivery governance—ensuring value is not just articulated but systematically realized.

Roles & Responsibilities

Lead value framing and value case development for priority pursuits involving Adobe platforms (AEP, RT-CDP, Journey Optimizer, Analytics).

Act as a VRO quality gate on proposals and programs—reviewing value logic, assumptions, dependencies, and ROI credibility.

Partner with account teams and platform leads in C-suite and SteerCo value conversations, shaping 'why change / why now' narratives.

Define and operationalize value governance models, including KPIs, baselines, ownership, and realization tracking during delivery.

Own value realization during delivery—tracking benefits, managing leakage risks, and supporting course correction with delivery leadership.

Perform regular value health checks across ongoing programs, linking adoption, capability rollout, and business outcomes.

Embed GenAI-enabled value levers (personalization, automation, decision intelligence, measurement acceleration) into Adobe-led programs.

Coach teams and codify VRO playbooks, templates, and accelerators to drive repeatability at scale.

Contribute to thought leadership, POVs, and pursuit positioning on value-led transformation.

Professional & Technical Skills

Strong expertise in value strategy, financial modeling, benefits logic, and ROI narratives.

Proven experience across core Adobe Experience Cloud components, especially platforms involved in multi-year transformations (AEP, RT-CDP, Journey Optimizer, Analytics).

Transformation advisory experience across digital, data, AI, and martech initiatives.

Exposure to Generative and applied AI use cases in marketing, CX, analytics, and platform modernization.

Strong executive communication, storytelling, and stakeholder management skills.

Additional Information

Proven track record of working across large pursuits and long-running transformation programs as a specialist advisor.

Experience operating in multi-stakeholder environments spanning business, marketing, data, and technology teams.

About Our Company

Accenture

Experience: Minimum 8–10 years of relevant experience

Educational Qualification: MBA from a Tier 1 institute (Strategy, Marketing, Finance, Economics preferred)

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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